by Robin Amster
Last updated: 4:15 PM ET, Mon February 20, 2017
Avoya Travel will launch a new branded video campaign aimed at promoting the use of travel agents to plan and book vacations.
"Avoya Travel's innovative heritage and love for the travel industry drives us to continually improve the planning and booking process, and we are doing this now by placing the spotlight on the value travel agents offer consumers," said Brad Anderson, president of Avoya Travel.
"We are confident that Avoya Travel's message in the branded videos will have a big impact with travelers and generate even more bookings for the independent agencies in the Avoya Network."
This month, Avoya will introduce the video campaign to the travel industry and soft launch it on select consumer-facing platforms. The full, multi-channel consumer rollout is expected to debut in the second quarter of 2017.
The video series is the next chapter for Avoya's evolving consumer brand campaign, Beyond The Web. The campaign will feature numerous videos placed in various trade and consumer marketing campaigns to highlight the value of booking with travel professionals and to reinforce why Avoya's patented combination of people, technology, and value makes it a better choice for customers.
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By showcasing a family's vacation designed by one of the host agency's independent agencies, Avoya hopes the campaign will bring the benefits of "experiencing the world beyond the web to life" through breathtaking cinematography and messaging that resonates with travelers.
Royal Caribbean International has partnered with Avoya by providing the filming venues.
Examples of the videos include:
-A Brand Anthem video using poetic footage shot on location to tell the story of a family traveling on a vacation planned by an Avoya agency.
-A Companion video explaining Avoya's position in the market by recapping the interaction of the family with an Avoya agency.
-A Short video that applies a voicemail message voiceover to show the personalized experience customers receive from when choosing to book with the Avoya Network.
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