CruiseOne, a leading home-based travel franchise as part of World Travel Holdings, has received World-Class Franchisecertification from the Franchise Research Institute for 2015.
The recognition comes after an independent survey conducted by the Franchise Research Institute. The survey was designed to determine the level of franchisee satisfaction within the CruiseOne franchise system.
"One of the most important means of creating and maintaining a truly successful franchise system is to meet or exceed the expectations of its franchisees," said Jeff Johnson, founder and CEO of the Franchise Research Institute. "A key step in this process is to obtain open, honest feedback from franchisees through confidential, third-party research. CruiseOne was not afraid to ask their franchise owners tough questions, and their high marks provide scientific proof that they are consistently meeting franchisees' needs."
The survey asked CruiseOne's franchise owners to rate their franchisor through a series of questions in categories such as overall quality, growth potential, support and communication.
Among the responses received from CruiseOne's franchisees:
• 98% gave a positive rating to the overall quality of the franchisor.
• 96% gave a positive grade to the ongoing training and support supplied by the franchisor.
• 96% gave a positive rating to the overall communication between home office personnel and franchisees.
• 98% gave a positive grade to the quality of the product/service provided by the CruiseOne franchise system.
According to Johnson, "CruiseOne understands the importance of the partnership between franchisor and franchisees, and relies on unbiased data to make decisions which help to maximize franchisee sales and profitability. Further, CruiseOne's willingness to share this 'look behind the curtain' provides a level of transparency in their franchise that is crucial for franchise candidates."
"We are honored to be named as a World Class Franchise for the third year in a row," said Debbie Fiorino, senior vice president of CruiseOne. "Our goal is to fulfill our franchise owners dream business opportunities by giving them all the tools and resources they need to be successful. We value feedback from our franchisees and use their comments as a guide to ensure we are exceeding their expectations and that all their needs are met."
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