CruiseOne Launches New Dream Vacations Brand with Food Truck Takeover
On Tuesday, home-based travel franchise CruiseOne announced the newest addition to the company’s portfolio, dubbed Dream Vacations A CruiseOne Company.
While the “Dream Vacations Start Here” tagline was originally used to represent CruiseOne, it has evolved into its own brand, with more than 50 percent of the company’s existing franchise owners transitioning to the new brand.
Franchisees and customers who use Dream Vacations will be entitled to the same support and advantages as the original CruiseOne company, but the focus of the brand will be on vacation experiences for all types of travelers.
To celebrate the new brand, Dream Vacations has teamed with Celebrity Cruises to embrace the culinary experiences during a trip by hosting Food Truck Takeovers in New York, California, South Florida and throughout the United States.
Dream Vacations A CruiseOne Company Senior vice president Debbie Fiorino released a statement about the new brand:
“In order for us to remain a leader in the travel franchise industry, it is important that we evolve and adapt to meet the needs of our customers – our franchisees and their clients. There has been an overwhelmingly positive response from all of our key stakeholders – franchisees, cruise lines, tour operators, resorts and employees – about the addition of Dream Vacations to our family of brands.”
Dream Vacations A CruiseOne Company Vice President of Marketing Rosemarie Reed also released a statement, saying, “We believe that everybody becomes a foodie when they are on vacation and the Food Truck Takeover is the perfect way to introduce Dream Vacations to consumers while also reminding them of the culinary adventures that await on vacation.”
For more information about Dream Vacations A CruiseOne Company, check out the official website of CruiseOne.
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