MAST Travel Network Celebrates Success With Members in Seattle
PHOTO: MAST attendees enjoying the farewell dinner at the Space Needle in Seattle. (courtesy MAST Travel Network)
THE PULSE: MAST Travel Network shares latest initiatives and innovations with members and suppliers at their annual meeting in the great Northwest.
WHY IT RATES: The Midwest's travel agency leader continues to push forward and deliver for its members, announcing advancements in analytics and training for its members. Particularly impressive is the company's XPEDITION training initiative, which will focus on bringing new travel professionals into the fold. MAST is not only focused on keeping current members thriving, but is looking to grow its base as it heads toward a milestone annual conference in 2016. - Tim Wood, TravelPulse editor-in-chief
Nearly 270 members and suppliers attended the 2015 MAST Conference, April 30 through May 4 in Seattle. “SEArching for Profits” served as the 24th annual conference theme.
For the second year in a row, MAST combined its Owners Summit with the Annual Conference. In his remarks during the opening meeting of the Owners Summit, John Werner, MAST President and COO, introduced five new initiatives MAST is launching this spring, summer and fall. Among these initiatives is enhanced tracking of customer booking activity through ClientBase.
With partner IXI Corporation and Cohorts, MAST is working to expand customer segmentation that includes lifestyle and travel attitudes data. In the area of social media, Werner outlined a four-point brand strategy to help members engage current customers as well as future customers.
To expand MAST’s Supplier Marketing Program, Werner told agency owners MAST would provide more content for agency websites and activities that will drive customers to their sites.
Finally, MAST has created XPEDITION, a new travel agent training program that is geared towards new travel professionals, and will consist of industry training, resort training and destination training.
Orlando Ashford, President of Holland American Line, welcomed agency owners with a preview of the new Koningsdam to be introduced in 2016. He closed with a reminder to all in the travel industry of the higher order of this profession in bringing people together to make the world a better place.
Keynote speakers included:
- Barbara Wold, who spoke on creating partnerships within each agency's community. Barbara stated, “ Look for partners, not just vendors. Whoever learns faster from the most brains—wins”.
- ?Nolan Burris discussed agency branding and the power of social media.
- Chief Motivational Officer and Speaker Stuart Cohen said agency websites should be filled with “who I am“ marketing content.
Conference participants enjoyed many activities and events including a Photo Op Ice Breaker Activity at Pike Place Market, an evening at the Seattle Aquarium, a Progressive Wine Pairing Dinner at Woodinville Wineries and a farewell reception and dinner at Chihuly Garden and Glass Museum and the Space Needle.
MAST Travel Network is the premier travel agency and marketing group in the Midwest with agency members in ten states and Canada.
SOURCE: MAST Travel Network press release
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