PHOTO: WTH is embracing current travel tech in a big way. (photo courtesy of Thinkstock)
World Travel Holdings announced investment in what it’s calling “a transformative multi-million-dollar technology investment” for its home-based division.
Said investment will be a driving force for increasing individual agent profitability of its award-winning franchise brands: Dream Vacations and CruiseOne, and hosted brand Cruises Inc., the company said.
The size of the IT team will significantly increase in 2017, providing Dream Vacations and CruiseOne with the largest technology team and the best support staff-to-agent ratio in the travel franchise industry, according to the company.
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The additional IT professionals will enable the company to continue accelerating current initiatives while simultaneously creating cutting-edge solutions and best-in-class technology.
“We continue to build upon our level of innovation, and my team has already exceeded agent expectations in creating the technology we currently offer our agents,” said Sandi Szalay, vice president of information technology for Dream Vacations, CruiseOne and Cruises Inc. “They are excited to welcome new experts to the team and work with them to take our technology offerings to the next level.
“People are using travel agents more than ever, so it is important that we continue to provide our home-based travel businesses with the latest advanced technology solutions,” she added.
“What we have on the horizon will really ‘wow’ our network of agents and enable them to maximize their time cultivating relationships and selling dream vacations.”
World Travel Holdings has been making incremental multi-million dollar technology investments since 2014. For example, franchise owners who use the group's registration tool to build customized professional websites have experienced, on average, more than 50 percent sales growth than those who have not used the tool.
Cruise Fare Watch has monitored millions of dollars in price drops and made it easier for agents to offer their customers the option to upgrade at no additional cost. The eQuote tool created greater efficiencies in the sales process, contributing to a double-digit increase in year-over-year sales since it was introduced.
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“As a leader in technology, we want to continually feed the successes we have seen from our previous technology investments. And the way to do that is to invest even more in our travel agents,” said Debbie Fiorino, senior vice president of Dream Vacations, CruiseOne and Cruises Inc.
“The success of our home-based travel agents is our only business, and we are committed to continuously increasing our support, investments and resources so we can provide the best technology in the industry.”