Last updated: 05:00 AM ET, Fri August 14 2015

Accommodation Sector Innovates Toward Younger Travelers

Hotel & Resort | James Ruggia | August 14, 2015

Accommodation Sector Innovates Toward Younger Travelers

Photo via Oasis Collection on Facebook

Radical innovation in hospitality has become the norm ever since younger travelers raised on the Internet and the mobile phone first came on the scene hankering to travel their way. A new wave of Internet-driven hotel booking capabilities, design driven hotels and new promotional approaches are adapting the accommodation sector to these younger travelers, who are seeking anything but what they consider the ostentatious splendor of the grand dame hotel. To them grand dame translates to grandmotherly. Following are three hospitality innovators who are going about the business in completely new ways.

Ever Expanding Oasis

The explosive expansion of a company such as Oasis indicates how powerfully new hotel options are trending. Oasis blends short-term rentals with local insider access and boutique hotel-style service or as they put it an “innovative take on hospitality and the sharing economy.” Already in more than 15 cities in the U.S., Europe and Latin America, Oasis is expanding into five new markets (New York, Los Angeles, Barcelona, London and Paris) now with plans to reach 50 cities in the U.S., Europe, Latin America, the Middle East and Asia by 2018.

Founded in Buenos Aires in 2009 and headquartered in Miami, Oasis represents a vetted marketplace of 1,500 homes backed by on-the-ground teams that offer 24-7 service. Extra services can include in-home personal chefs and access to a network of private members’ clubs. Oasis’ private members’ club network, to which guests are given complimentary access throughout their stay, includes Oasis-run venues The Clubhouse (Buenos Aires), and the recently-opened Clubhouse Rio, as well as partner clubs in Miami, London and São Paulo.

“What we’re doing, at the core, is helping to remove the divide between traveler and local,” said Parker Stanberry, Oasis’ co-founder and CEO. “Modern travelers appreciate both the independence and authenticity of a ‘real home,’ but also want support on the ground and creature comforts.”

A Room of One’s Own

With the bespoke impulse in some travelers getting ever more specific in their demands, the travel industry continues to seek ways to get ever more customized in its approach. A new innovative solution called MyRoomIn takes looking for just the right hotel down a much more specific quest into finding just the right room. MyRoomIn is a search and booking platform for what it calls the world’s first luxury collection of boutique hotel rooms.

“Travelers can now skip the process of searching for hundreds of hotels and room categories, and no longer have to ask themselves, ‘Are the online room photos a true representation of the room where I’ll stay? Will it have the same view? What will the actual decor look like?’ Now they can search for and book the perfect hotel room, and know with confidence that it is the exact room they’ll stay in upon arrival,” said Jeremie Manigne, CEO and co-founder of MyRoomIn.

Each room featured on MyRoomIn includes photos and information collected by local travel and hotel experts who have personally vetted every room and the surrounding area. They visit the rooms, take their own pictures, get the story behind the rooms and hotels, interview the managers and curate extensive lists of hotel and room amenities.

The information is compiled, categorized, and placed into a collection of the best rooms in the city, allowing travelers to search for a hotel room down to the most niche details. Rooms can be searched using over 125 different search criteria – from free Wi-Fi, room size, concierge services, dining hours, food allergies and more.

MyRoomIn presents the best rooms in each of the hotels they list at the best rate available at the time of reservation with no reservation fees, and they guarantee that travelers will get the room they choose during the booking process, not a substitution. MyRoomIn plans to expand into the London and Rome markets by the end of 2015.

 The site uses lifestyle themes for each city, and decoration themes for each room, which along with the other criteria helps travelers narrow down their search. For example, MyRoomIn Paris has nine different lifestyle categories including: Historic, Hip, Glamorous, Garden, Elegant, Mythical, Panorama, Artsy and Bohemian.

Included in each room listing are favorite neighborhood locales such as restaurants, secret gardens, hidden streets, special shops, small parks and more. Founded in 2015 and based in Paris, MyRoomIn has raised €800K seed funding to date from the Impala Group and other undisclosed investors.

Generating Insider Performance Access

The grand piano in the lobby just isn’t working for the younger traveler. Generator, a European design-oriented hostel brand, and Boiler Room, pioneers in live music broadcasting, will offer a series of exclusive one-off events, the first of which took place on July 30 at Generator Berlin Prenzlauer Berg. The partnership launches an eight-month series of curated performances from a lineup of prominent underground EDM DJs and producers in the industry. Performers include Soundstream, Max Graef, Tornado Wallace, Glenn Astro, Session Victim and more.

“Music, art and culture are at core of Generator and we make a conscious effort to work with young, local talent in all our cities, both for events and content creation,” said Fredrik Korallus, Generator’s CEO.

The next event comes on Aug. 20 in Copenhagen followed by Generator Hamburg on Sept. 10; Generator Barcelona on Oct. 6; Generator Berlin Mitte on Nov. 19; Generator Dublin on Dec. 3; Generator Paris on Jan. 27; and still more to come. Guests who book a stay at the property during any of the curated parties will automatically be put on the guest list by Generator.  

Generator currently has 6,080 beds located across seven countries in Dublin, London, Copenhagen, Berlin, Hamburg, Venice, Barcelona and Paris. In early 2016 the capacity will expand to almost 7,000 with two more openings in Rome and Amsterdam.


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