PHOTO: LinkedIn logo. (Image via Flickr/Esther Vargas)
AccorHotels has inked an agreement with social networking service LinkedIn in a new partnership designed to make it easier for guests to stay connected with fellow road warriors and capitalize on business opportunities while they travel.
Through the partnership AccorHotels guests will be able to access a new feature on the French hotel company's mobile app over the course of their stay to facilitate business opportunities.
The feature, known as Business Check, is powered by LinkedIn and allows users to see which of their fellow business travelers within their professional network are based in their current destination. The feature also suggests relevant profiles for users to connect with based on their city.
Whether accessing the app on a smartphone or tablet, AccorHotels guests will be able to quickly and easily share their next business trip destination with their entire network, see which of their LinkedIn contacts reside in the city and contact them directly through personal email or Inmail.
Users can also develop their network based on a suggested list of relevant profiles determined by their location.
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"This partnership between AccorHotels and LinkedIn is a world first in the hospitality industry. It will enrich the services we already offer on our mobile app which is used before, during and after the stay, notably by business travellers, who represent 60 percent of the app’s users," said AccorHotels' senior vice president of e-commerce and digital services Romain Roulleau in a statement.
"This new feature creates business opportunities, and our app will therefore facilitate and foster seamless, instinctive business travel sharing, thus generating guest engagement and visibility for our hotels," Roulleau added.
The new feature has been available on the AccorHotels app since last month and is available in more than a dozen different languages.
AccorHotels said it has launched a sponsored content campaign to highlight the feature that will run through Dec. 19.