PHOTO: Hard Rock Hotel Vallarta. (Photo courtesy of Hard Rock Hotel Vallarta).
The All Inclusive Collection has outgrown its name.
The company, which currently leads sales and marketing efforts for all-inclusive Hard Rock Hotels in Mexico and the Caribbean, announced that it will be named AIC Hotel Group moving forward.
The group cited several reasons for the name change. It points out that the new name reflects the brand's commitment to diversify and expand its portfolio to include EP hotels, as well as its evolution into a more comprehensive collection.
"This is yet another milestone for the brand since we successfully launched and marketed the first-ever all-inclusive Hard Rock Hotels, which brought guests a completely new experience unlike anything else in the industry," said AIC Hotel Group's Vice President of Marketing Frank Maduro in a statement. "The renaming is a direct result of our efforts to grow as a multi-brand, comprehensive hotel group. With several confirmed openings in the pipeline, we are well on track to realize our growth potential."
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In announcing the name change, AIC Hotel Group also confirmed that it will continue its partnership with RCD Hotels.
RCD Hotels exclusively contracts the AIC Hotel Group to represent all-inclusive Hard Rock Hotel properties in Mexico and the Caribbean. However, the group will be tasked with leading sales and marketing efforts for several new hotels as well, including the Hard Rock Hotel Riviera Cancun, Hard Rock Hotel Los Cabos, Nobu Hotel Los Cabos and Hard Rock Hotel & Casino Santo Domingo.
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