Last updated: 11:17 AM ET, Wed July 01 2015

All Inclusive Collection Unveils Rock Royalty Level Program

Hotel & Resort | All-Inclusive Hard Rock Hotels | Claudette Covey | April 28, 2015

All Inclusive Collection Unveils Rock Royalty Level Program

Photo by Tim Wood

The All Inclusive Collection has raised the stakes on its VIP offerings at the Hard Rock Hotel Vallarta and Hard Rock Hotel Riviera Maya with the introduction of the Rock Royalty Level program, which provides guests an array of perks, including the phone number of an on-call personal assistant upon arrival.

Personal assistants, who will be at guests’ disposal throughout their stays, will aim to help guests maximize their vacations by taking care of myriad details for them, including making reservations for dining, and other activities both onsite and off.

Some of the perks that are part and parcel to the program are priority reservations to select special events, beachside champagne service, express luggage delivery, 25-minute couples massages, ironing and shoeshine service, upgraded Rock Spa bath products, and in-room spa tub preparations.

The Rock Royalty Level is an offshoot of Hard Rock Hotel’s brand program and is also available at Hard Rock's properties in Orlando and Bali.

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