Last updated: 10:30 AM ET, Tue October 25 2016

#AllPurpleAllNight: Breathless Riviera Cancun Opens in Grand Fashion

Hotel & Resort AMResorts October 25, 2016

#AllPurpleAllNight: Breathless Riviera Cancun Opens in Grand Fashion

Photo courtesy of AMResorts

WHY IT RATES: This star-studded party was just a preview of the happening times coming up for this all-suite resort, perfect for singles, couples or friends. - Michael Isenbek, TravelPulse Senior Editor

On Oct. 18, 2016, AMResorts celebrated the grand opening of Breathless Riviera Cancun Resort & Spa — the first Breathless Resorts & Spas property in the Cancun, Mexico destination. AMResorts marked the exciting occasion in true Breathless style, throwing the biggest party of the year.

Exclusively held during Cancun Travel Mart, the #AllPurpleAllNight opening event was the ultimate party that only a Breathless resort could deliver. The sophisticated and chic event, complete with the brand’s vibrant atmosphere, featured celebrity appearances by internationally acclaimed supermodel Adriana Lima who stunned during a fashion show, as well as award-winning DJ Kaskade who spun live sets that kept guests dancing all night long.

The highly-anticipated opening event was attended by members of the local government, industry professionals and media, including Enrique de la Madrid Cordero, Minister of Tourism Mexico; Carlos Joaquin Gonzalez, Governor of Quintana Roo; Alex Zozaya, CEO of Apple Leisure Group; Salomon Kamkhaji, President of Pulso Inmobiliario; Gonzalo del Peon, President of AMResorts, and Laura Fernandez Pina, Mayor of Puerto Morelos.

Following the unveiling of a commemorative plaque, a VIP book signing and an official ribbon cutting ceremony, Adriana Lima raised a glass in a special toast to the resort’s opening and to the many unrivaled Breathless Riviera Cancun Resort & Spa parties to come.

The evening’s non-stop festivities kicked off with live sets by chart-topping DJ Rhiannon and DJ Olga playing from an elevated DJ table above the pool. As guests enjoyed limitless food and drink, a fashion show headlined by Adriana Lima took over the event, showcasing the collections of top local designers Jorge Duque, Alexi Ulibarri and David Solomon. A firework spectacular ended the fashion show, which helped introduce Grammy-nominated singer, songwriter and producer DJ Kaskade. A foam pool party closed out the event as guests and entertainment teams kept the party going all night long.

Built and developed with the Breathless brand in mind, Breathless Riviera Cancun Resort & Spa is an ultra-contemporary 526-suite resort that promises an exciting, around-the-clock schedule of parties and monthly themed special events. From sensuality shows to mega dance parties, the experience will always be high-energy and vivacious, providing the perfect mix of luxury and lively entertainment for singles, couples or friends.

SOURCE: An AMResorts press release