Photo courtesy of AMResorts
WHY IT RATES: The Rainforest Alliance’s stringent requirements mean that a number of AMResorts properties are existing in healthy synergy with their locations, and that’s always a good thing. -Michael Isenbek, TravelPulse Senior Editor
AMResorts, a subsidiary of Apple Leisure Group, continues to grow its commitment to sustainable practices with six resorts achieving Rainforest Alliance certification this year alone: Secrets Playa Mujeres Golf & Spa Resort, Secrets Royal Beach Punta Cana, Breathless Punta Cana Resort & Spa, Dreams Los Cabos Golf Resort & Spa, Now Larimar Punta Cana and Now Garden Punta Cana.
With these new certifications, the rapidly growing resort company has expanded its sustainability program by more than 30 percent, with a new total of 25 resorts certified in Mexico and the Caribbean. To qualify for the certification, resorts must demonstrate their commitment to conservation by minimizing their environmental footprint while also supporting local culture, workforce and the surrounding community. The Rainforest Alliance audit is a comprehensive certification process, assessing the following sustainability standards:
• Protection of nearby ecosystems
• Wise use of natural resources
• Climate change mitigation
• Benefits to the social and cultural development of surrounding communities
As part of AMResorts’ involvement in the Rainforest Alliance program, the company has engaged its resorts in a variety of green initiatives. This includes celebrating environment-focused holidays such as Earth Hour and Earth Day, coordinating beach cleanups, sponsoring local schools and employing local vendors, limiting excess water by recycling on-property, and protecting local wildlife with activities like the turtle releases at Now Jade Riviera Cancun and Now Sapphire Riviera Cancun.
“As travel industry leaders, AMResorts places a high priority on maintaining sustainable practices across all of our resorts,” said Gonzalo del Peon, President of AMResorts. “We are committed to providing our guests with an unforgettable experience while also minimizing our environmental impact within the resort destinations.”
Secrets Playa Mujeres Golf & Spa Resort is the latest resort to earn the esteemed certification, embodying the Rainforest Alliance’s green values through several key principles: sustainable management planning, quality management, human resource management and a food & beverage safety program. Beyond the recent certification, the resort was also awarded the Travelife Gold, an international sustainability accreditation for the management of social and environmental impact in travel destinations.
SOURCE: An AMResorts press release