Last updated: 03:23 PM ET, Wed July 22 2015

Apple Leisure Group Marks Company Record with 12th New Resort Deal in 2015

Hotel & Resort | AMResorts | July 22, 2015

Apple Leisure Group Marks Company Record with 12th New Resort Deal in 2015

The Pulse: Apple Leisure Group’s AMResorts division continues expansion in the Caribbean and Mexico.

Why it Rates: AMResorts is continuing its program to open new, all-inclusive resorts across the Caribbean and Mexico. The company’s newest resorts, adults-only Breathless Montego Bay Resort & Spa in Jamaica and the new Breathless Playa del Carmen Resort & Spa and Dreams Villas Playa del Carmen in Mexico, continue the expansion. With today’s announcement, the company will have 14 properties in the regions at the end of 2017. – Brian Major, TravelPulse Caribbean editor

Apple Leisure Group subsidiary AMResorts continues its aggressive growth in Mexico and the Caribbean with three new resorts deals in the region. One of the fastest growing luxury leisure travel companies in North America, the company has announced 12 new resort management deals so far this year, more than double the amount signed in 2014 and marking a company record.

With the opening of Breathless Montego Bay Resort & Spa, the company will debut its adults-only Breathless Resorts & Spas brand in Jamaica and double its resort footprint on the island. In Mexico’s Riviera Maya region, AMResorts will increase its presence to 14 resorts upon the opening of Breathless Playa del Carmen Resort & Spa and Dreams Villas Playa del Carmen. 

“The impressive growth of our resort portfolio this year is a testament to hotel owners’ confidence in our unique, vertically integrated business model and reflects the high level of opportunity the market currently offers to investors seeking to enter the all-inclusive sector,” said Alex Zozaya, CEO of Apple Leisure Group.

Breathless Montego Bay Resort & Spa, scheduled to open in late 2016, will feature 150 rooms and suites offering privileged views of the Caribbean Sea and access to the longest stretch of private white sand beach in this popular vacation destination. The resort, located within a 15-minute drive of Sangster International Airport, will be situated next to sister properties Secrets St. James Montego Bay and Secrets Wild Orchid Montego Bay, as well as Sunscape Montego Bay, which will officially rebrand as a Sunscape Resorts & Spas property on Dec. 23, 2015. 

“In 2015, our focus has been on strategic growth at a rapid pace in destinations that are most appealing to North American travelers,” said Javier Coll, Executive Vice President and Chief Strategy Officer of Apple Leisure Group. “With Playa del Carmen considered one of Mexico’s fastest growing cities and visitor arrivals to Jamaica increasing by more than 45 percent in the last decade, expanding our presence in these destinations makes good business sense.”

Slated to open in 2017, Breathless Playa del Carmen Resort & Spa will feature 500 rooms catering to guests seeking a vibrant, chic and modern adults-only experience, while Dreams Villas Playa del Carmen will offer 150 luxury villas and 50 junior suites in a sophisticated, family-friendly atmosphere. The resorts will sit adjacent to each other in the Grand Coral gated development, one of Playa del Carmen’s most exclusive private communities.

Guests of the resorts will enjoy access to Grand Coral’s world-class amenities, including an 18-hole golf course designed by Nick Price, an exclusive clubhouse and beach club, and the gourmet dining, shopping and nightlife found nearby on the renowned Quinta Avenida. The resorts are located within close proximity to several popular attractions, including Xcaret Ecological Park, the Playa del Carmen Center, Tulum ruins, and more.

“Montego Bay and Playa del Carmen are ideal destinations for our resort brands as they offer a combination of natural beauty, premier beaches and an overall welcoming atmosphere,” said Gonzalo del Peon, President of AMResorts. “Expanding our Breathless and Dreams Resorts & Spas brands enables us to broaden our appeal among travelers interested in these popular destinations, whether visiting with friends, family or significant others.”

Designed for sophisticated singles, couples and friends, Breathless Resorts & Spas will have five resorts located in Mexico and the Caribbean upon the opening of Breathless Playa del Carmen Resort & Spa.  All Breathless Resorts & Spas properties feature the brand’s signature ultra-contemporary design, trendsetting restaurants and lounges, and access to pristine beaches.

Guests visiting Breathless Montego Bay, Breathless Playa del Carmen and Dreams Villas Playa del Carmen will experience all the benefits of the brands’ Unlimited-Luxury vacation concept, where everything is included: premium accommodations, 24-hour room and concierge services, a limitless gourmet food and beverage program, daily entertainment, world-class spa facilities and more.

To learn more about our existing and future development opportunities within Latin America, Mexico and the Caribbean, please visit

SOURCE: Apple Leisure Group press release

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