PHOTO: Adventurer Bear Grylls with Alaska Air National Guard personnel. (photo via Wikimedia Commons/www.ng.mil)
British adventurer Bear Grylls is bringing his passion for survival to Wales' Afan Valley as part of a one-of-a-kind adventure experience.
According to WalesOnline, the Bear Grylls Survival Academy will be one of many highlights at the expansive, multi-million dollar Afan Valley Adventure Resort. The academy will feature multiple courses designed by Grylls himself that will test visitors' strength and endurance.
In addition to the survival academy, the 500-acre resort will boast three ski slopes, zip lines, bike trails, an aqua park and indoor trampolines.
There will also be spas, bars and restaurants, as well as a 100-room hotel and 500 luxury lodges, according to WalesOnline.
Preliminary work on the resort is expected to begin immediately.
"The arrival of The Bear Grylls Survival Academy is a huge boost to the resort and will undoubtedly be one of the highlights of what is going to be an incredible visitor experience," developer Northern Powerhouse Developments' chairman Gavin Woodhouse told Business News Wales.
"In recent years we have seen a growing number of independent stand-alone experiences proving hugely popular but there is nowhere that delivers all of these experiences in one destination and Afan Valley will do just that."
"The U.K. holiday market is ready for a new leisure concept and we believe Afan Valley Adventure Resort is coming at exactly the right time."
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Council Leader Ali Thomas called Afan Forest Park "one of the key destinations for outdoor enthusiasts."
"As well as being a very popular destination for walking, cycling and orienteering, it is now one of the top mountain biking destinations in Europe," he told WalesOnline. The park attracts a swarm of visitors each year and last year hosted more than 90,000 mountain bikers.
The Bear Grylls Survival Academy currently offers several individual, family and group courses around the world, many of which are available in the U.K. The two-day Snowdon Challenge, which tests participants' survival skills in North Wales starts at $740 per person.