Last updated: 11:00 AM ET, Tue June 07 2016

Beloved Playa Mujeres Becoming Adults Only

Hotel & Resort | Dawna L. Robertson | June 07, 2016

Beloved Playa Mujeres Becoming Adults Only

Photo courtesy of Courtesy of Excellence Group Luxury Hotels & Resorts 

Couples already enamored with the Beloved Playa Mujeres will find even more to covet when the all-inclusive resort brand becomes more exclusive on Sept. 1.

Excellence Group Luxury Hotels & Resorts made the decision to convert the 109-suite oceanfront retreat into an intimate adult-only property with a crop of new amenities and features that will be announced over the summer.

“Excellence Group is yet again raising the bar in all-inclusive luxury, and this is accomplished by listening to our guests,” said Domingo Aznar, the company’s VP of sales and marketing. “Beloved Playa Mujeres has become the very best product within the Excellence Group portfolio.”

READ MORE: Living Large In Cancun And The Riviera Maya

Director of Sales David Torres added, “Beloved Playa Mujeres has shone since its birth as the most upscale property by Excellence Group by delivering an intimate, most personalized service experience. This is the essence of its Boutique All-Inclusive concept. So, with the latest change to adults-only, this luxury experience is taken one level up and focuses on further elegance, romance, and wellness — which have always been the trademarks and strongest specialties by Excellence as a chain.”

Perched on a peninsula 25 minutes from Cancun International Airport, the boutique property’s style and design showcase the beauty of its Caribbean surroundings. Guests enjoy a variety of onsite fine dining experiences, trio of swimming pools (one beachfront), four outdoor Jacuzzis, fitness center, plus convenient access to land and sea activities that include golf, boating and fishing.

“Excellence Group properties always enjoy a strategic location to guarantee a secluded but never isolated upscale setting for our guests,” Torres said. “Beloved is within the Playa Mujeres luxury private gated community that includes a world-class golf course, marina, high-end private residences and its neighboring luxury sister properties also by Excellence.”

As the resort’s focal point, the 35,000-square-foot Beloved Spa provides a range of full-service wellness treatments, plus Mediterranean hydrothermal therapies that include crystal steam Hammam, Roman Caldarium and Swedish Sauna. Spa enthusiasts can further indulge with a ice glacier room, heated lounge beds, five sensations showers, contrast walk pools, Kneipp plunge basins, cervical cascade jets, swan neck massage jets, water ab stations and water massage lounges. A thermal valet guides all hydrotherapy treatments to maximize the spa experience.

Luxury Spa Suites offer couples panoramic views of the Caribbean, Isla Mujeres and the Marina. A dream for couples, each uber-private retreat is outfitted with a mud bath, steam bath and therapeutic bath that make for an utterly unique spa experience. Among the resort’s most popular couples-centric treatments is the 100-minute Romanza Ritual For Two that includes soothing lavender and mint massages to nourish skin and muscles, luminous nourishing facials to balance and hydrate, and sparkling wine and strawberries to finish the relaxation.

According to Torres, Beloved already carried the same or even higher quality amenities than its sister properties from Excellence or Finest brands. “These include in-room features such as the room size/furniture/decoration, Bulgari brand toiletries, premium liquor selection, welcome amenities, room service menu, the quality of food and beverage at all bars and restaurants, and most importantly, the staff to guest ratio of up to 3.0 — which is probably the highest within Cancun/Riviera Maya, and for sure among the highest in the entire Mexico and Caribbean region,” he said.

For reservations or more details on The Excellence Group and its brands of resort properties, visit

The Agent’s Edge

The Excellence Group Luxury Hotels & Resorts’ properties in Mexico and the Dominican Republic operate under three brands of all-inclusive luxury — Beloved Adults-Only, Finest Resorts for guests of all ages and Excellence Resorts Adults-Only.

READ MORE: Excellence Group Luxury Hotels & Resorts to Open $100 million Punta Cana Property

Currently, Beloved Playa Mujeres enjoys the highest satisfaction ratings in the hotel’s history, racking up such accolades as the 2016 Traveler’s Choice winner for all-inclusive resorts both worldwide and in Mexico, and the 2015 TripAdvisor Hall of Fame award.

Torres noted that special packages will be available for weddings, honeymoons, anniversaries, vow renewals, romantic getaways, and yoga and spa retreats. 

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