WHY IT RATES: As BlueBay itself said, this merger means "a leap in quality" for the brand as well as an expansion of its international reach. - Rich Thomaselli, TravelPulse Senior Editor
PHOTO: BlueBay Coronado Beach Panama (Courtesy BlueBay Group)
The BlueBay Group starts the year with great news among their international expansion plans. Starting with the management of the prestigious Hotel Miguel Ángel en Madrid since September last year, the hotel chain has continued to incorporate the other 10 hotel properties from the portfolio of Le Royal Hotels & Resorts, a process which will culminate this month.
With the achievement of this alliance, the two companies are united in a group of global character with the most importance and weight in the current international hospitality scene.
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The resulting new Group, with Ramón Hernández as Manager Director at the helm, has a portfolio of 60 hotels and 50,000 beds, including among them the planned new openings.
Establishments born of this union will be located in the main tourist resorts, both holiday and urban, across three continents.
Le Royal Hotels & Resorts, owned by businessman Sir Nadhmi Auchi, brings to this merger an experience of over 40 years of work and success in the sector, and many hotels located in major tourist cities in countries such as Morocco, Tunisia, Jordan, Lebanon, Luxembourg, France and Spain, with the aforementioned Hotel Miguel Ángel, one of the most traditional five-star establishments of the capital of Spain.
It is worth noting that some of the hotels by Le Royal, such as Hammamet (Tunisia), Luxembourg and Beirut (Lebanon), are considered by the general public the authentic cultural and social standards in their respective nations, and in addition is affiliated to the prestigious network The Leading Hotels of the World.
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The BlueBay Group, owned by businessman Jamal Satli Iglesias, thus gives a leap of quality in the international market, thanks to this union of forces based on a total harmony in business philosophy, as well as size, structure and projection market, with the professionals who make Le Royal Hotels & Resorts.
Said Satli Iglesias: "Both companies have similar values and complement each other perfectly in everyday work. Our expectations are very high and we know that as we walk hand in hand with Le Royal, many doors and opportunities open in the horizon of BlueBay in the short and medium term."
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