BlueBay Strengthens Its Expansion In Mena At Dubai ATM Fair
WHY IT RATES: BlueBay now can operate from a position of strength in one of the most up-and-coming areas of the world. – Rich Thomaselli, TravelPulse Senior Editor
PHOTO: Stay in one of the luxurious rooms at a BlueBay property (Courtesy BlueBay Group)
BlueBay Group has presented its expansion plans in the Middle East and North Africa (MENA) at the ATM Dubai tourism fair. Thus, thanks to these plans and the fusion with Le Royal Hotels & Resorts, the hotel chain consolidates its presence in MENA.
Among the properties recently included in the Group´s portfolio to stand out are Le Royal El Minzah Hotel by BlueBay (Tangier), Grand Hotel Villa de France by BlueBay (Tangier), Le Royal Beirut Hotel by BlueBay (Lebanon), Le Royal Amman Hotel by BlueBay (Jordan) and Le Royal Hammamet Hotel by BlueBay (Tunisia) as well as Le Royal Luxembourg Hotel by BlueBay (Luxembourg).
In addition, those located in Lebanon and Luxembourg belong to the prestigious network of The Leading Hotels of the World.
"Both companies have similar values and complement each other to perfection at everyday work. We know that walking hand in hand with Le Royal, many doors and opportunities will open on the horizon," says Jamal Satli Iglesias, President of BlueBay Group.
The company´s growth in MENA remains a key focus for its luxury and upscale brands.
Among other important project in the area of MENA standing out the spectacular Blue Diamond Fujairah, in Fujairah emirate, a spectacular hotel with 250 spacious guest rooms and 112 apartments equipped to the last detail and offering the latest technology. In addition, the hotel will feature a world-class SPA, gourmet restaurants, meeting rooms and ballrooom.
Likewise, BlueBay Group plans to open Armada BlueBay Sharjah the central landmark in Sharjah Emirate and BlueBay Salalah consisting of 45 luxury apartments located in the Sultanate of Oman.
Finally, BlueBay Group will soon incorporate BlueBay Abu Dhabi in the Abu Dhabi emirate in addition to other destinations like Sharm EL Sheikh (Egypt), Istanbul and Argel.
BlueBay Group actually manages Armada BlueBay Jumeirah Lakes Towers and BlueBay Black Stone hotels, both in Dubai.
SOURCE: BlueBay Group press release
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