PHOTO: Las Vegas' Caesars Palace. (Photo via Flickr/Mario Antonio Pena Zapateria)
Not even Caesar himself can stop progress – or, more specifically, another potential revenue stream.
Caesars Entertainment has announced that it will join numerous other hotel-casinos in Las Vegas that will now charge for parking, ending a decades-long tradition of parking your car for free.
According to the Associated Press, the eponymous and most well-known of the group’s properties, Caesars Palace, will begin charging for parking on Monday, April 3. Sister property The Linq Hotel began to charge for parking last week, while Paris Las Vegas and Bally's will begin charging customers on Thursday, April 6.
Fees range from $7 to $10 for self-parking and $13 to $18 for valet parking.
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At least eight major casinos on the Strip have quietly begun to charge for parking over the last eight months or so, which started when MGM began to implement paid parking last June. Both MGM and Caesars have implemented a system that allows for free parking with a Nevada driver’s license or hotel loyalty card.
Casino executives admitted that charging for parking will have a negligible impact on the company’s balance sheet. Instead, the fees will pay for the lighting and signage and other costs associated with the parking garages.
“We've been getting increasing feedback from our highest-paying customers that they couldn’t park with us anymore,” Richard Broome, the executive vice president, public affairs and communications for Caesars Entertainment, told FoxNews Travel. “So it’s become a big customer-service issue for us. If you can’t fit your highest-spending customers in your parking areas, it’s an issue.”