Photo courtesy of Elite Island Resorts
WHY IT RATES: The rebranding gives prospective guests an opportunity to get swept up in the uniqueness and beauty of each resort and provides a ton of fodder for agents to use when selling Elite accommodations. -Michael Isenbek, TravelPulse Senior Editor
Award-winning Elite Island Resorts is taking steps to elevate awareness of its unique collection of thoughtfully curated All-Inclusive Caribbean resorts with new branding and a new website (AuthenticCaribbean.com). The marketing move complements an extensive refurbishment program featuring significant updates and enhancements to each of the collection's eight properties over the course of the past year.
The new theme "Authentic Caribbean" will be used extensively in marketing initiatives to focus attention on the exclusive experience vacationers can expect at Elite Island Resorts, which take pride in offering idyllic tropical hideaways that are 180 degrees away from crowds and overdevelopment. Each resort has its own distinctive charm and personality, where guests soon discover that genuine warmth and hospitality are a way of life.
The new website uses captivating imagery to shine a light on the kind of immersive experience vacationers can expect at each resort, and identifies which properties are best suited for romance, family fun, relaxation, adventure, island hopping, and more.
Elite Island Resorts has an option for every taste. Plus, there is a section highlighting the history and attractions of Antigua, Barbados, St. Lucia, Tortola and The Grenadines — the five islands that are home to the Elite Island resorts. These beautiful destinations will provide guests with a truly unforgettable Caribbean vacation experience, as they enjoy a culture of genuine social connection, where visitors and locals can relax, laugh and share stories together. It's life unscripted. It's the Authentic Caribbean.
"The new 'Authentic Caribbean' branding better reflects our current collection of All-Inclusive resorts, where guests can enjoy the comfort, warm hospitality, inspired cuisine and peaceful rhythm that only the Caribbean can deliver," said Steve Heydt, President of Elite Island Resorts. "It helps us convey our core message that these laidback resorts offer a unique getaway where couples and families can immerse themselves in a genuine experience of Caribbean culture, sharing the joy of togetherness as they relax and recharge."
Families looking to spend enriching moments together can enjoy a wealth of activities at four family-friendly oceanfront resorts: St. James's Club Morgan Bay in St. Lucia, Long Bay Beach Club in Tortola, and Antigua's St. James's Club & Villas and The Verandah Resort & Spa. Activities ranging from swimming in freshwater pools and building castles in the sand to guided nature walks, snorkeling and non-motorized water sports, complemented by supervised Kids' and Teens' Clubs.
For couples and newlyweds, four adults-only resorts offer the perfect romantic getaway. The Club, Barbados Resort & Spa and Antigua's Galley Bay Resort & Spa and the newly renovated Pineapple Beach Club Antigua are located in some of the Caribbean's most enchanting beachfront settings, where couples can savor sunset champagne toasts and romantic candlelit dinners. And for ultimate seclusion, Palm Island Resort & Spa in the Grenadines offers couples a private island escape where they can write the chapters to their own romantic story amid stunning turquoise waters and tropical greenery.
SOURCE: An Elite Island Resorts press release