Choice Hotels Examines Americans' Summer Travel Habits
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It's no secret that American travelers struggle to find time away from work. But according to Choice Hotels International's annual summer travel survey, more than four in 10 Americans have hotel loyalty points stashed up that they can't even use.
The survey also sheds light on other summer travel habits.
Perhaps unsurprisingly, more than 60 percent of travelers said that loyalty programs and points influence their vacation decisions in terms of choosing a destination. What's more, as many as 57 percent say they hold onto their hotel loyalty points over the course of the year so they can put them toward a summer getaway.
At least part of what makes hotels so appealing to summer travelers is the lack of responsibility, with 42 percent of survey respondents pointing out not having to clean the bathroom themselves as one of the biggest perks.
For business travelers, finding time for a leisure trip can be awfully difficult. To combat the lack of time, 62 percent of American road warriors said they tack on vacations to their business trips.
Nearly seven in 10 of those business travelers extend their trips to score some relaxing alone time away from their spouse and/or kids.
When it comes to transportation this summer, Choice Hotels' study reveals that 72 percent of Americans plan to road trip. Meanwhile, AAA estimates that as many as 84 percent of Americans will take a car or truck to their summer destination.
What Kind of Traveler Are You?
Choice Hotels' study uncovered various travel personality archetypes. More than one-quarter of respondents (26 percent) fell under the category of experience travelers, meaning they tend to value experiences and activities over the destination itself.
According to the survey, budget travelers account for 19 percent of American travelers. Unsurprisingly, this group aims to maximize on their money and is willing to make sacrifices to stay under budget.
Luxury travelers seeking high-end vacations were found to be the third-most common at 16 percent, followed by nature travelers and local travelers at 9 percent each. The latter two archetypes prefer the outdoors and authentic experiences to luxury.
Social travelers (8 percent) are inspired by their visibility on social media, history travelers look to travel back in time (7 percent) and the smallest group, control freak travelers (6 percent), want to control every detail of their trip regardless of where they are heading.
Keep in mind that Choice Hotels' survey is based on the responses of 1,000 American adults who have traveled at least once in the past year for leisure. Those who have traveled for business at least once in the past year were also presented a series of questions.
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