Choice Privileges Rolls Out New Perks for Business Travelers
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Choice Hotels International's loyalty rewards program Choice Privileges has announced a handful of extra benefits for members staying at eligible properties on week nights.
The expanded extras come just four months after the program was revamped and just one month after Choice Privileges introduced an exclusive discounted rate for members that book direct.
Since the new perks are designed to reward weekday travel (stays Sunday night through Thursday night), business travelers stand to benefit the most.
The new "Your Extras" will offer weekday travelers an instant reward delivered right at check in.
For example, in the U.S Choice Privileges members will be able to earn Uber rides, while members in Canada will have access to rewards from Amazon.ca or Tim Hortons.
Discounted or free Uber rides and free hot coffee from Tim Hortons are likely to be particularly beneficial for weekday road warriors.
Other reward choices include gas savings at Shell, extra membership points and additional airline miles. As mentioned, the new offerings come after Choice Privileges made it easier and faster for program members to earn points earlier this year.
The offerings will vary between U.S., Canadian and international locations however.
"No matter if you are staying one or a hundred and one times a year, Choice Privileges is the faster way to getting the rewards travelers deserve," said Choice Hotels International's vice president of loyalty programs Jamie Russo in a statement. "We have been very happy with how our redesigned program has helped Choice Privileges to grow, and we look forward to introducing new creative ways our members — particularly those travelling on business — are rewarded for staying with Choice."
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