Hotel & Resort
Connecticut’s Mohegan Sun Introduces Shine 360° Video
Hotel & Resort | February 27, 2012
Mohegan Sun in Connecticut unveiled Shine 360°, a space where guests can experience a “phygital” experience. Patented technology in the Shine 360° enables creation of a 360-degree video that can also be instantly shared through Facebook, Twitter and email. The new technology, created by New York-based Digital Air, will launch on March 2.
Located in Casino of the Sky, across from the Arena Club entrance, this 24-foot-wide installation captures users from every angle. There is no charge to use the booth; guests just need to be 21 years of age or older and be a Player’s Club member. Guests enter Shine 360° and immediately 48 photos are simultaneously snapped in a circle around them. In seconds, the photos are seamlessly transformed into a 360-degree, head-to-toe, back-to-front image. This image produces a video which can then be immediately shared via social media and email. Each week, Mohegan Sun will select a group of the best newly created videos to be highlighted on a special website, as well as on video boards throughout the property.
The Shine 360° brings Mohegan Sun’s new “Time to Shine” advertising campaign to life by allowing visitors the ability to create their own celebrity moment and immortalize it online.
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