Last updated: 12:30 PM ET, Fri June 17 2016

Edwardian Hotels Introduce Texting-Hero Edward To Serve Your Needs

Hotel & Resort | Radisson Blu Hotels & Resorts | Gabe Zaldivar | June 17, 2016

Edwardian Hotels Introduce Texting-Hero Edward To Serve Your Needs

Photo courtesy of Thinkstock

Edward is here to help you with nearly all of your Radisson Blu Edwardian Hotel needs.

Modern travelers have it easy. There are apps that allow you to wade through the travel world easier. And there are messenger services that solve so many hurdles spotted along the way.

Brands continue to find new and innovative ways to separate themselves from the competition while also attracting travelers with the promise of technology’s warm embrace.

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Radisson Blu Edwardian Hotels recently unveiled its Edward service at 12 of its locations.

Essentially, Edward is a messaging solution that allows hotel residents to text for various amenities and services.

Instead of going online or calling to check in, you can simply text Edward to get the ball rolling the minute you are near.

Or let’s say that you need some towels or want late-night eats. Now you don’t have to lift that phone every last visitor touched or go through the pain of talking to another human. (Who needs that on vacation?)

Just text Edward, a chatbot that will get the job done and have you thanking the travel gods that you live in this century.

Michael Mrini, Director of Information Technology, explained the impetus behind hotel handyman (handybot?) Edward: “Edwardian Hotels London places a high value on our brand and it is imperative that we evolve our guest experiences to meet growing consumer demand for more digital interaction. The hotel’s recent rebranding is indicative of this initiative, and Edward is a fun and personalized way for our guests to enhance their experience and engage with us.”

Edwardian Hotels worked with cloud solution Aspect on Edward. Its SVP, Joe Gagnon, explained, “Texting and messaging will very soon become the simple and central entry point for the entire customer service ecosystem, since it’s quick, private and easy to use.”

We are far more inclined to send off a quick text than lift the phone to make a call.

“It’s already a part of most smartphone owners’ everyday lives; it is much more convenient for us to order room service, or get recommendations from Edward on the local tourist hotspots — all with a simple text,” Gagnon continued.

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There is something to an added, albeit technological, layer of comfort that comes with services rendered via text.

As noted, you can request someone to give you a ring if you need to speak with an actual human. However, it’s wonderfully convenient to simply text what you want and get it shortly thereafter. Imagine lying in bed wondering what you might eat that’s nearby. Instead of using vital brainpower to speak with a concierge, you can just text for a quick hotel listicle of sorts.

This is just how things are headed in the industry, which is a beautiful thing.  

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