by Robin Amster
Last updated: 2:15 PM ET, Fri January 27, 2017
FROSCH has launched a new Villa Collection.
It called the development a first for a travel management company as well as a "groundbreaking move to compete with villa players in this rapidly growing travel segment, offering a combination of service and a selection of trusted options."
The new Villa Collection leverages the hotel relationships FROSCH has cultivated over 40 plus years. The Collection features standalone options as well as villas affiliated with top hotels and resorts, where guests have access to the services of a full hotel staff and the use of all facilities.
FROSCH's Executive Vice President Lara Leibman is behind the creation of the Villa Collection.
"Villa holidays have become incredibly popular, and we needed to ensure our travel consultants had the very best resources at their fingertips," said Leibman. "Through our new villa program that launched with our publication of the 50 Most Exclusive Villas in the World, FROSCH is able to offer our clients a selection of villas that run the gamut of interests, budgets and destinations, with exclusives on hundreds of villas that we've obtained through trusted partners.
"Consumers have many choices to book a villa holiday, but at the end of the day, it's imperative to know that service will be included - not traditional housekeeping, chef or butler service, but rather the exceptional service that only an experienced travel consultant and concierge can provide throughout their stay."
FROSCH's President of Leisure Sales & US Branch Operations Marc Kazlauskas, called villa stays "one of the most up and coming luxury segments of our industry.
"We are not only addressing a need of our clients, but our agents have seen a large spike in villa business and requests over the last two years," he added.
Villas are ideal for families, multigenerational travel, couples traveling together, or anyone interested in privacy and flexibility, according to FROSCH.
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