Last updated: 07:33 AM ET, Thu September 22 2016

Hard Rock Expands Into Malaysia

Hotel & Resort Rich Thomaselli September 21, 2016

Hard Rock Expands Into Malaysia

PHOTO: The Hard Rock brand is making huge inroads in Asia-Pacific with another planned opening in Malaysia. (Courtesy Hard Rock International)

Hard Rock Hotels and Casinos have always been unconventional and unexpected, delightfully eccentric and quirky when it comes to its love of all things music and the ability to showcase its greatest memorabilia.

So perhaps the latest announcement of its newest planned opening should come as no surprise.

Continuing its expansion into Asia-Pacific, Hard Rock International will open a location in Johor, Malaysia, on the Desaru Coast in the eastern part of the country.

Hard Rock already announced plans for three properties in China in Dalian, Shenzhen and Haikou.

The Malaysia location will open in the fall of 2017 and feature a 365-room hotel in the resort area of Desaru Coast, a growing, up-and-coming area that already includes entertainment venues, restaurants, shopping, a waterpark and 45 holes of golf.

Hard Rock officials said it was a no-brainer given the 25 million tourists who visited the country last year.

“Malaysia is recognized as one of the leading destinations in Asia where Hard Rock has a strong following and brand recognition. We are confident we will continue to build upon the phenomenal success of the Hard Rock Hotel Penang with this unique property,” Leong Wy Joon, senior vice president of hotel development in Asia and India at Hard Rock International, said in a statement.

READ MORE: What You Need To Know About Hard Rock Cancun

The Hard Rock Desaru Coast will include:

• A pool, complete with poolside bar and grill

• 7 Music memorabilia and live music events

• All-day dining restaurant and a fast-casual eatery

• Fender guitar rentals as part of ‘The Sound of Your Stay’ program

• Full-service Rock Spa equipped with two outdoor treatment rooms and music-infused spa treatments on the Rhythm & Motion menu

Hard Rock Hotel guests will also have access to the Desaru Coast Conference Center and two championship golf courses designed by renowned golf pros Ernie Els and Vijay Singh. 

“The Hard Rock Hotel Desaru Coast will complement the premium integrated destination resort’s offerings and lively atmosphere, while bringing a unique flavor and brand experience to be enjoyed by locals, international and domestic travelers alike,” said Muhammad Zainal Ashikin Rejab, chief executive officer for Destination Resorts & Hotel Portfolio of TAR&H, which is partnering with Hard Rock on the project. “This collaboration reaffirms our intent to offer an amalgamation of diverse offerings that succinctly position Desaru Coast as the new choice of destination in Southeast Asia.”