Hawaii’s statewide room revenue hit a record $318 million in February, according to Hospitality Advisors, LLC. Moreover, the state’s hotels posted an average occupancy rate of 85.6 percent in February, up 2.4 percentage points from the same period last year. Statewide average daily room rates (ADR) climbed 13.1 percent to $233.30 that month, another record. The resulting revenue per available room (RevPAR) also set a record, rising 16.4 percent to $199.70 for the month.
Occupancy gains were supported by a 6.8 percent increase in visitor arrivals by air as reported by the Hawai‘i Tourism Authority (HTA). Leading the growth in visitor arrivals was the U.S. West region (8.2 percent) and Japan (3.9 percent). Arrivals from all other markets rose by 26.4 percent, or roughly 17,000 visitors.
In addition, February saw a 6.9 percent increase in per-person daily spending. The growth in daily spending can be partly attributed to the 6.4 percent increase in the free and independent traveler (FIT) market, as well as a 30.8 percent increase in the meetings, conventions and Incentive (MCI) market.
Room rates on Oahu continued to rise, setting a monthly ADR record of $209.18 in February, a 20.7 percent increase over February 2012. Occupancy grew by 2.1 percentage points to 89.8 percent. Occupancy on Maui dipped 1.1 percent from February 2012, to 82.6 percent. ADR increased 4.9 percent. The demand for high-end hotels remained high, as occupancy for the luxury resort region of Wailea rose 4.4 percentage points to 87.9 percent. Room rates in that area reached $438.74, a 6 percent increase over February 2012.
Kauai had its strongest month since the global economic recession hit in March 2008. Hotels on that island posted an occupancy rate of 82.4 percent in February, a 7.2 percent increase over the same month last year. A majority of the growth was due to increases in the MCI market (71.2 percent) and the FIT market (9.1 percent), both traditionally high-yield segments, according to Hospitality Advisors. ADR rose 12.3 percent to $222.97.
Hotel performance on the island of Hawaii continued to improve, as occupancy rose to 78.0 percent, a 6.4 percent increase over February 2012. ADR on the Big Island was $222.05, a 9.7 percent increase.