PHOTO: Embassy Suites Puerto Rico. (Photo courtesy of Hilton Worldwide)
With the new year fast approaching, Hilton Worldwide has announced the creation of an All Suites brand category that will include Embassy Suites by Hilton, Homewood Suites by Hilton and Home2 Suites by Hilton.
Hilton said the All Suites brand creation will allow the company to "maximize the synergistic relationship that the three brands share across development, operations and sales" as they continue their global expansion.
What's more, the company also revealed upcoming changes to its brand leadership roster. In all, Hilton announced four leadership changes set to take effect in January 2016.
Dianna Vaughan will be promoted to senior vice president and global head of DoubleTree by Hilton. She will also continue to oversee Hilton's Curio brand, which she recently helped launch.
Meanwhile, John Greenleaf is set to be appointed as the new global head of Hilton Garden Inn.
Adrian Kurre and Bill Duncan will also receive new roles. Kurre will be appointed the global head of Homewood Suites & Home2 Suites, while Duncan will take over the reigns as global head of the brand new All Suites brand.
"As the first hospitality company to take an integrated approach to managing suite-style brands, we are transforming the All Suites category to provide a more intuitive offering for owners, as well as our guests from around the world who look to us as their home away from home," Duncan said in a statement.
"One of Hilton Worldwide's greatest attributes is our brand management expertise and leadership," said Hilton Worldwide's executive vice president of global brands Jim Holthouser in a statement. "Today our brand management strength is as important as ever with the rapid global expansion of our brands and the need to keep them fresh, relevant and highly competitive."
"To continually strengthen our bench of brand management talent, we believe in giving our leaders broader brand exposure and experiences across different brand categories. With this in mind, I am delighted to announce that several of our brand leaders will be taking on new assignments within our portfolio," he added.
Hilton said that its suite-style brands comprise approximately 15 percent of the company's current inventory and nearly 20 percent of its pipeline, by rooms.
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