PHOTO: The Hilton Garden Inn Victorville in California. (photo via Flickr/Patrick Pelletier)
Hilton Garden Inn has kicked off the second phase of its large-scale initiative to enhance and expand the upscale hotel chain.
The brand recently revealed revamped and unveiled customizable food and beverage (F&B) offerings designed to improve the guest experience while also boosting return on investment for hotel owners.
"We’re in the business of listening to our guests and have learned that they are looking for healthier and more organic menu choices, enticing new flavors, around-the-clock retail availability, and a more social setting for restaurant and bar service," Hilton Garden Inn's Global Head John Greenleaf told TravelPulse.
"Our guests’ dining experiences are intrinsically connected with their entire travel experience."
Enhancements to Hilton Garden Inn's F&B offerings will include a new retail space, a refreshed breakfast buffet, beverage-centric restaurant offerings and better in-room dining options.
As Greenleaf alluded to, the reimagined retail space will present guests with more coveted options 24/7, including locally-sourced food and craft beer. The new retail concept is expected to replace the Pavilion Pantry in all locations within the next few years.
The enhanced breakfast buffet will also boast cooked-to-order food and local specials, while on-site restaurants will offer signature cocktails, wines, beers and food menu items inspired by the region.
"We’re offering a place to explore local foods, regional wines, craft brews and artisan cocktails so that guests can experience all the destination has to offer," added Greenleaf.
Improvements are also on tap for the setting.
"We have designed a bar and restaurant space that shifts purpose and feel as the day progresses," said Greenleaf. "The bar-restaurant area allows guests to enjoy a quieter bar experience while maintaining a sense of community."
"Our focus for public space updates has been to create a connection between a local experience and social engagement that pays homage to current dining trends and helps define our space as a destination," he added.
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The broader initiative launched at the start of the year with a focus on Hilton Garden Inn's hotel team members and continued last month with the introduction of six new, customizable hotel prototype options. It will continue with a third phase aimed at the brand's guests.
"We’re excited to continue on this incredible journey and announce more in the future," Greenleaf added. "With these enhancements, we are capitalizing on food and beverage trends that we believe will brighten the F&B experience across our global portfolio of 700-plus hotels."
Those interested in experiencing Hilton Garden Inn's new F&B concept can do so at a handful of properties right now, including hotels in Arlington, Texas; Spring, Texas; Pensacola, Florida; Silver Spring, Maryland; Seattle/Bothell, Washington and Krakow, Poland.