Last updated: 09:01 AM ET, Thu July 16 2015

Hilton Los Cabos to Target Luxury Travelers

Hotel & Resort | Claudette Covey | July 16, 2015

Hilton Los Cabos to Target Luxury Travelers

Photo courtesy of Hilton Hotels and Resorts

The 375-room Hilton Los Cabos Beach & Golf Resort is hoping attract increasing numbers of luxury travelers with its soon-to-be-unveiled club-level accommodations, which are scheduled to debut next month. “We are really elevating our marketing efforts to target the luxury segment,” said Gabriela Vanderlee, the resort’s director of sales and marketing.

The property, which was shuttered in the wake of Hurricane Odile, reopened on July 1, showcasing the first phase of a two-part renovation, including three new restaurant concepts, a new tequila and mezcal lobby bar, and an extensive relandscaping of the grounds.

On Aug. 27, the resort will debut 65 club-level rooms and suites, all of which will feature picturesque views, luxury amenities, custom-crafted furnishings, marble bathrooms and balconies. “We had been looking for a hotel-within-a-hotel concept to elevate the services and amenities geared to the luxury market,” Vanderlee said.

Guests booked in club-level accommodations will have exclusive access to the new Vista Lounge, which will offer a series of culinary experiences throughout the day, including breakfast, lunch and dinner. “It will be very personalized and offer variety on a daily basis, introducing guests to what Baja and Mexico embrace,” said Vanderlee. “It will be a culinary experience in itself.”

Club-level accommodations will also feature private check in, welcome drinks, private round-trip transfers from the airport, reserved beach and pools beds, and personalized concierge services.

In other renovation developments, a facelift of the resort’s spa is currently underway, providing the facility with a more inviting look, more treatment rooms and manicure and pedicure stations, plus a focus on organic and holistic treatments.

A Movement Studio will offer guests a range of fitness classes, including Yoga and spinning.

Vela, the restaurant’s gourmet Italian restaurant, is undergoing an enhancement that will broaden its focus to include world cuisine.  

The Cabo Kids Camp is also being revamped with enhanced activities.

All renovations are scheduled for completion by the fall. “Our reopening party will take place in early November,” Vanderlee said.

The resort, which has been in business for 13 years, has established a reputation for excellent service, which has resulted in a high repeat level, Vanderlee said. Generally speaking, the property caters to families and couples, as well as the destination weddings and incentive markets. 

“Traditionally, our primary market has been the U.S. West Coast,” she said, “but in the last couple of years we’ve seen more interest from the central U.S. Northeast as airlines increase their routes and open more direct flights.”

The property’s prime location in the middle of the corridor that stretches between Cabo San Lucas and San Jose del Cabo is one of its key selling points, Vanderlee said, along with its swimmable beach – one of the destination’s few – and close proximity to a golf course.

In the end, though, it is the resort’s staff that provides the resort with its greatest competitive edge. “Our service level is really what defines us,” she said.

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