Hilton Worldwide Eyes Significant Expansion in Peru
PHOTO: Lima, Peru. (Photo courtesy of Thinkstock)
It's been less than four years since Hilton Worldwide first debuted in Peru, but already the McLean, Virginia-based company is preparing for significant expansion within the underrated South American destination.
Hilton announced Monday that it will more than double its presence in Peru over the next three years.
The expansion will see the development of seven new properties spanning four Hilton brands, including Hilton Garden Inn, Homewood Suites by Hilton, DoubleTree by Hilton and Hampton by Hilton.
Hilton's openings in Peru will kick off later this year with the opening of the 71-room Hilton Garden Inn Lima Surco and continue with a pair of new openings in 2017.
The Hilton Garden Inn Lima Surco will notably be the first international hotel in Lima, Peru's Santiago de Surco district.
The 65-room DoubleTree by Hilton Iquitos is scheduled to open in the first quarter of next year, while the 86-room Hampton by Hilton Tarapoto is slated for a third quarter opening in 2017. Another Hampton by Hilton property, the 94-room Hampton by HIlton Trujillo will open in late 2018.
Hilton's other two properties — the 250-room Hilton Garden Inn Lima Miraflores and the 280-room dual-branded Hilton Garden Inn and Homewood Suites by Hilton Lima San Isidro — are scheduled to open sometime in the second quarter of 2019.
The latter property will signal the first dual-branded hotel for the two Hilton brands outside of North America.
Of the four brands, Hilton's upscale Hilton Garden Inn chain will make the largest footprint in Peru.
Expansion in Latin America
Hilton, which currently boasts four hotels in Peru, is on track to have 11 opened by mid-year 2019. But the company's growth in Peru highlights its expansion efforts in the much larger Latin America region.
Hilton currently has more than 90 hotels comprising 15,500 rooms open in Latin America.
"Development in key markets throughout Latin America is a top priority for Hilton Worldwide, and Peru is no exception," Hilton Worldwide's executive Vice President of Global Brands Jim Holthouser said in a statement. "Tourism is one of Peru’s most important and growing industries, thanks to the country’s dynamic destinations, unparalleled cuisine and renowned cultural attractions."
In his own statement, Hilton Worldwide's managing director of development for Central America, Andean & Hispanic Caribbean Regions Juan Corvinos said the company is "diligent about its growth in Peru and Latin America overall."
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