Hilton's Eforea Spa Concept Refreshes Treatment Menu
PHOTO: Hilton Pattaya Hotel eforea relaxation room (courtesy Hilton Hotels & Resorts)
Hilton Worldwide is rolling out three new enhancement treatments across its eforea spas around the world.
The three 25-minute “Journey Enhancements,” each focusing on a different part of the body, draw upon some of the world’s most fabled spa and health cultures, incorporating locations such as the Asia-Pacific and China, India, Egypt and Africa, Sweden and Europe, and the Southwest United States (California, Arizona and New Mexico). They were developed by Master Therapist Sean Jordan and Hilton’s wellness team.
Ryan Crabbe, senior director of global wellness at Hilton Worldwide, recently spoke with TravelPulse about the new treatments on eforea’s refreshed treatment menu.
The first treatment, Crabbe said, focuses on the feet.
“When you think about the sort of experiences a lot of our guests enjoy the most, they often talk about their feet,” Crabbe said. “Feet are one of the maps for the broader body. There are parts of the feet that correspond to different internal organs.”
The second treatment focuses on the head, face and shoulders.
The third treatment focuses on the neck and scalp.
Crabbe said that the shoulders are where most people tend to hold most of their tension. He also added that Hilton was particularly interested in treatments that worked the head and face, noting that there’s a lot of benefit in the treatments.
The eforea spa concept, launched in 2010, has been part of a wave of new wellness offerings that have sprung up across the globe in recent years. Crabbe said he’s been surprised at the level of interest in health and wellness and the eforea concept.
“We’ve been really impressed with how quickly it’s been adopted by not only our hotels, but also our customers,” Crabbe said. “We’ve established a fan base. In the past couple of years, more and more people are realizing that wellness is more than just focusing on fitness; it’s really how you combine all of these different elements of wellness (movement, education, diet, massage techniques, etc.). There’s a voracious appetite right now in the world for wellness products and services.”
Crabbe said health and wellness offerings were mainly focused on Baby Boomers when the movement began to grow in the early 2000s, but now millennials are entering the picture.
Crabbe sees the movement continuing to grow.
“The world is focused on wellness in ways it has never been before,” he said. “If you were to pick apart wellness, there are so many different pillars that support it now. Some of these realms would have been dismissed five to 10 years ago as esoteric.”
The treatments developed by Master Therapist Sean Jordan and Hilton’s wellness team not only focus on creating a pleasant experience for guests, but they also are meant to be more therapeutic for the massage therapist, Crabbe said.
There are currently 22 eforea spa locations around the world, with 42 locations in the pipeline.
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