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Just in time for Father's Day this upcoming weekend, Hilton Worldwide's all-suite, extended-stay brands Homewood Suites by Hilton and Home2 Suites by Hilton have launched a campaign aimed at encouraging and assisting men in planning their next getaway, whether it be a family vacation or couple's retreat.
The "Travel MANager" program combines advice from professionals, research and travel suggestions to make the prospect of planning travel far less daunting.
Led by current "American Grit" mentor Noah Galloway, Hilton's collection of six "Dad Time" Travel MANagers will offer advice, planning tips and even photos and videos from trips of their own to help inspire other fathers.
All of that information can be accessed through a digital hub at MenCanPlanTravel.com, where users can also book travel.
Citing a recent survey conducted by Wakefield Research, Hilton revealed that a whopping 89 percent of men feel traveling alone with their kids is among the best ways to bond, while another 89 percent indicated they are interested in recreating a trip they once took with their fathers.
In addition to dads, Hilton's campaign will target men who are looking to craft the perfect weekend getaway for them and their significant other.
Known as the "Weekend Escape Artist" Travel MANager initiative, the program will provide men with insight into where to go and stay, what to pack and, perhaps most importantly, how to avoid spoiling the surprise.
"Men are generally characterized as secondary decision makers when it comes to travel, but there is no reason they should not pitch in just like they do with household chores or parenting responsibilities," said Homewood Suites by Hilton and Home2 Suites by Hilton's global head Adrian Kurre in a statement.
"The Travel MANager online portal combines stress-free planning tools, the latest deals from Hilton and expert insight to make creating quality time turnkey."
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