In a multi-million dollar effort, the new campaign will have the tagline “Smiles Ahead” and will focus on “redefining expectations for travelers through an unparalleled service culture and the little, thoughtful touches guests can’t help but smile about,” according to IHG.
“The Holiday Inn brand has been on a journey over the last few years, introducing a new guestroom design, as well as new on-property experiences and food & beverage concepts, while driving even greater guest satisfaction through increased service levels, to deliver a more enjoyable travel experience for all,” Eric Lent, Vice President, Holiday Inn® and Crowne Plaza® Brands, Americas, said in a statement.
“With this ongoing evolution comes a continual opportunity to showcase to travelers the welcoming, full-service experience our hotels offer. We developed the Smiles Ahead campaign to bring these benefits to life and to highlight how Holiday Inn hotels go above and beyond to give our guests even more to look forward to during their stay with us. The Smiles Ahead campaign is the perfect representation of what the Holiday Inn brand stands for.”
‘Smiles Ahead’ television advertising launched this afternoon, featuring a young girl traveling with her family and her beloved stuffed bear, which the hotel staff embraces as a special guest.