Last updated: 03:00 AM ET, Sat July 16 2016

Hotels Embrace Text Messaging

Hotel & Resort | Janeen Christoff | July 16, 2016

Hotels Embrace Text Messaging

Photo courtesy Thinkstock. 

Has your hotel been reaching out to you via text message? 

An article in USA Today notes that the texting trend is becoming more popular in the hotel space. 

Hotels are increasingly finding that the best way to talk to their hotel guests is to not actually talk to them—but to text with them,” writes Glenn Haussman for USA Today. “Guests can now request amenities and alert hotels to problems via text at a number of hotels throughout the country, from big cities like New York and smaller towns like Bend, Ore.”

Text messaging is the preferred mode of communication for many in younger generations. 

“Some people, especially in today’s age, prefer to text rather than have face-to-face communication,” says Rick Takach, CEO of Vesta Hospitality, a hotel ownership group, in USA Today. “It is a convenience for the guest. Many times guests do not want to get on the phone, or have a hassle with talking to people, so they send a text.”

Text messaging is an ideal way to communicate directly with guests in a hotel space that is more and more driven by tech, meaning less direct communication with visitors.

“One thing we noticed is guests are interacting with us less and less now that they can check in online and use their Smartphone as a room key,” he says. “We wanted to make sure we wouldn’t lose valuable personal connections with guests while they were here.”

Find out more on how hotels are using tech to interact with guests.


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