HotelTonight Launches Rewards Program for Third-Party Bookers
PHOTO: HotelTonight homepage. (Screenshot via HotelTonight.com)
Typically, travelers booking hotel rooms through third-party websites are forced to sacrifice future benefits for a discounted rate, but last-minute hotel booking app HotelTonight is turning the traditional hotel loyalty rewards program on its head with the rollout of HT Perks.
Launched Thursday, the new program actually aspires to be anything but the usual loyalty program, since users will earn discounts that get better and better with each stay rather than points that can expire.
What's more, there's no sign-up and users' history on the app is taken into account.
There are three levels based on lifetime spend on the app. Level 1 is achieved after spending at least $100 on HotelTonight, or roughly the equivalent of a one-night stay. These users will receive extra-discounted rates of 8 to 12 percent.
Users who spend at least $750 will achieve Level 2 status, which unlocks an extra 5 percent off of Level 1 rates in addition to exclusive offers.
The final level, Level 3 requires users to spend at least $5,000 through HotelTonight and rewards them with an extra 10 percent off of Level 1 rates, access to more exclusive offers and VIP customer support.
Select hotels will make the discounted rates possible by participating in HT Perks, those hotels that opt in will receive a blue badge that will attract users and give them an edge against the competition.
According to HotelTonight, participating hotels include San Francisco's Hotel Triton, Los Angeles' Orlando Hotel and Malibu, California's Calamigos Guest Ranch, among others.
Since there's no sign-up required, users can simply update their app to access the version with HT Perks built in and view their profile within the app to check their status.
Although HT Perks' pioneering model doesn't reward users with free stays similar to how a traditional hotel loyalty program does, the simplicity combined with unexpiring discount levels are likely to be a big hit with travelers, regardless of how often they book hotels.
More by Patrick Clarke
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