Last updated: 04:01 PM ET, Tue July 19 2016

How Many Hotels Are Embracing Pokemon Go?

Hotel & Resort | Patrick Clarke | July 19, 2016

How Many Hotels Are Embracing Pokemon Go?

PHOTO: The Pokemon Go-friendly Mantra 2 Bond Street hotel in Sydney, Australia (photo courtesy of the Mantra Group).

Nearly one out of 10 hotels have looked to capitalize on the Pokemon Go craze currently sweeping the planet.

According to data from hospitality CRM company Ryan Solutions, 9.2 percent of the 5,000 hotel and resort Twitter accounts it analyzed this month mentioned Pokemon at least once between July 6 and July 17.

During the 12-day period 1.2 percent of all tweets contained a reference to the popular game, with many properties — including Minneapolis' Crowne Plaza Northstar — hoping to attract eager gamers.

Pokemon mentions peaked one week after Ryan Solutions began keeping tabs on July 13 when 5 percent of all analyzed hotels mentioned Pokemon at least once.

Since then, Ryan Solutions found that references to Pokemon have been declining steadily, falling below 4 percent the next day on July 14 and coming in at just 1.9 percent on July 17.

READ MORE: Mantra Group Launches Pokemon Go-Friendly Hotels in Australia

Looking ahead, the company said the data doesn't indicate any sort of rebound in mentions from hotels and resorts, suggesting the time has passed for the industry to climb aboard the Pokemon bandwagon.

While countless hotels have taken to social media in an effort to capitalize on Pokemon fever this summer, Australia's Mantra Group went a step further, launching "Pokestop By Our Bar" programs at its hotel bars in Sydney and Melbourne last week.

Although we may have surpassed peak Pokemon, the trend doesn't appear to be going away anytime soon.


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