How Motel 6 Is Conquering Mexico
Best known for its Studio 6 and Motel 6 brands, Dallas-based G6 Hospitality has announced the recent signing of franchise agreements with Latina Promohoteles, S.A. de C.V., to construct three Hotel 6 properties in the Mexican cities of Irapuato, Leon and Queretaro. The recent trio of signings further indicates G6’s commitment to bolster its presence in Latin America markets.
In 2014, the hospitality company inked a development agreement with the Promodesa Commercial subsidiary headquartered in Mexico City. That contract calls for the debut of up to 55 newly constructed Hotel 6/Estudio 6 hotels by the end of 2020.
With these two new brands, G6 continues its aggressive march along a path to expand its Latin America business – starting in Mexico. The first two Estudio 6 properties are set to roll out in Salamanca, Guanajuato and Puerto Vallarta this year. Leon and Queretaro are slated to open in 2017, with Irapuato scheduled for a 2018 opening.
Exclusively designed for Latin America, Hotel 6 will offer clean, comfortable accommodations that include free breakfast, Internet access and parking. Estudio 6 is the Latin America extended stay brand created to couple the affordable comfort of furnished studios with low weekly rates. Amenities will include fully equipped kitchenettes, microwave, refrigerator, cable TV, Internet and parking.
"We are thrilled to continue our development efforts in key regions in Mexico to offer leisure and business travelers with the best lodging options for budget-conscious guests and their families," says Dean Savas, G6 Hospitality’s executive vice president, Franchise and International Development. Savas adds that G6 is pleased to work with Latina Promohoteles in the process.
Joining the company in 1992 as a regional vice president for Motel 6, Savas was an original member of the leadership team that developed the company’s initial franchising strategy in 1997. He is responsible for leading the development and cultivation of ongoing relationships with Motel 6 and Studio 6 franchise partners throughout the U.S., Canada and international markets.
"The new Hotel 6 properties will satisfy the growing lodging demand in these important markets while offering travelers everything they need for a comfortable stay at reasonable rates," says Juan Carlos Gonzalez, vice president of Latina Promohoteles.
G6 Hospitality owns, operates and franchises more than 1,350 economy lodging locations that include Studio 6, Motel 6, Estudio 6 and Hotel 6 brands. A Hotel Management Survey published in September 2015 ranked G6 one of the Top 10 Hotel Companies.
For more information on G6 Hospitality's brands, visit G6Hospitality.com.
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