Last updated: 03:58 PM ET, Tue June 09 2015

Hyatt Jamaica Resorts to be Featured on NBC Golf Channel Reality Show

Hotel & Resort | James Shillinglaw | June 09, 2015

Hyatt Jamaica Resorts to be Featured on NBC Golf Channel Reality Show

PHOTO: Hyatt Ziva and Zilara Rose Hall will get plenty of exposure as the site of "Altered Courtse Montego Bay." (Courtesy of Hyatt Hotels & Resorts)

Hyatt Zilara and Hyatt Ziva, the two newly minted all-inclusive resort co-brands that are less than a year old, will get much greater visibility starting Monday, June 15, when two of the Hyatt resorts in Montego Bay, Jamaica will be featured in a new NBC Golf Channel show called "Altered Course Montego Bay."

The first episode was shown before a select audience on June 8 at NBC’s famed Studio 8H at 30 Rockefeller Center, home to “Saturday Night Live.”

Hyatt Zilara Rose Hall and Hyatt Ziva Rose Hall, the first dual-branded all-inclusive resort in Jamaica, opened earlier this year after more than $85 million in renovations. The twin resorts, located on the site of the former Ritz-Carlton Rose Hall, are adjacent to the White Witch and Cinnamon Hill golf courses. The Hyatt Zilara brand is for couples, while Hyatt Ziva is for families.

“Altered Course,” an hour-long reality competition show, will premiere at 9 p.m. ET on June 15 featuring eight teams of two golfers navigating a re-imagined course of golf holes in excess of 700 yards while traversing natural obstacles. They also must complete each hole in a certain amount of time (five minutes) or face a penalty.

One “Altered Course” hole can incorporate three or more traditional golf holes, with teams competing in a variety of contests, including alternative-shot, scramble and speed golf. Teams are scored on a combination of strokes and the time it takes them to complete a hole.

Each week, one of the teams will be eliminated, leaving one team as the champion winning a grand prize of more than $100,000 in cash and gifts. That prize includes $15,000 in cash from Skechers GO GOLF and Skechers footwear for life; $10,000 in cash from MusclePharm and a trip to MusclePharm’s Sports Science Institute; a five-day, four-night stay at Hyatt Zilara or Hyatt Ziva all-inclusive resort; free golf for life from GolfNow; and $25,000 in cash.

“Altered Course” features Kristin Kenney, NBC Sports pit reporter for the Red Bull Global Rally Cross series. It includes eight teams: Camo Greens, two men who are sergeants in the U.S. Army; Canadian Ninjas, two woman who are teammates at the University of British Columbia; Frenemies, two woman who are professional golfers on the Symetra Tour; Georgia Boys, two men who are best friends and were college teammates while at Florida A&M University; Icelandic Duo, two professional golfers from Reykjavik, Iceland; Serbian Sisters, two sisters who are golfers and fitness buffs; Texas Hustlers, two mean who are golfing friends but come from different backgrounds; and The Twins, two men who are twins and recent graduates of the professional golf management program at North Carolina State University.

Nearly 80 of the cast and crew of “Altered Course” spent two weeks filming at the new Hyatt Zilara Rose Hall and Hyatt Ziva Rose Hall as they competed on nearby White Witch and Cinnamon Hill golf courses. Throughout the weekly eight-episode program, the two resorts and their facilities are featured extensively. The new Hyatt all-inclusive brands also are major sponsors of the show.

Bruce Wardinski, CEO of Playa Hotels & Resorts, which has developed Hyatt’s two all-inclusive brands, said the new golf program was the result of a great partnership with the NBC Golf Channel, as well as other supporters like the Jamaica Tourist Board; Island Routes, the destination excursion operator; and the two golf courses.

“Altered States” is expected to generate more than 55 million consumer impressions for Hyatt Zilara and Hyatt Ziva on the Golf Channel and over 100 million on various sports websites. The hashtag #alteredcourse has already generated six million Twitter impressions.

Kevin Froemming, executive vice president and chief marketing officer for Playa Hotels & Resorts, also used the event to provide an update on future openings of Hyatt all-inclusive resorts. He said Hyatt Ziva Los Cabos is scheduled to have a grand reopening on Aug. 15, with a complete refurbishment of the lobby, a room redesign, new restaurants, floating fire pits, a Baja pool bar and a new spa.

Froemming also said the Hyatt Ziva Cancun, formerly the Dreams Cancun, will have a grand opening on Nov.15, 2015. Set on the point at the end of Cancun’s hotel district, the resort features dramatic views, all-new ocean facing rooms, a Churrascaria restaurant, infinity edge pools, the first-ever microbrewery in Cancun, and a dolphin encounter.

In addition, Froemming unveiled a new Jamaica super summer sale at Hyatt Zilara Rose Hall and Hyatt Ziva Rose Hall, which began this month, featuring savings of up to 55 percent on published rates, plus additional amenities and services creating more than $1,200 in added value for guests. At Hyatt Zilara, those added amenities include a free round of golf per guest and car rental at White Witch or Cinnamon Hill golf courses, a free catamaran sail for two guests per guest suite, and free airport transfers from Sangster International Airport in Montego Bay, among other extras.

At Hyatt Ziva, the offer includes the same amenities and savings above, plus free stays for up to two kids 12 and under when sharing a suite, and free Kidz Club membership and activities for kids 4-12 years old. Details of the Jamaica Super Summer Sale, which runs through June 30 and is valid for bookings completed by Dec. 1, 2015, are available by clicking on Hyatt All-Inclusive.

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