Last updated: 02:33 PM ET, Sat April 23 2016

Hyatt’s New Direct Booking Campaign: 4 Hotel and Resort Trends That Defined the Week of Apr. 15-21

Hotel & Resort | Michael Isenbek | April 23, 2016

Hyatt’s New Direct Booking Campaign: 4 Hotel and Resort Trends That Defined the Week of Apr. 15-21

Illustration courtesy of Thinkstock

Hyatt Hotels has jumped on the direct-booking bandwagon with an exclusive discount offered to customers who make reservations in this manner. The discount is still available if booked through a travel agent, but ASTA contends that this new way of booking does not make the potential role of an agent prominent, and throws a wrench in comparative shopping, among other concerns. Click for more on Hyatt’s controversial campaign.

Every day is 4/20 in Colorado, where recreational marijuana is legal. Taking advantage of this new tourism niche, hoteliers have opened weed-friendly hotels in the Centennial State, and we’ve narrowed it down to three, each catering to a different travel style — upscale/urban, “bud-and-breakfast,” and all-suite. Click to find out more.

Starwood’s modern lifestyle brand Aloft Hotels is diving deeper into the millennial market by targeting gap year travelers. A 40 percent discount on room rates is available to tourists in that category, whether they be college students or middle-aged professionals. Aloft has also appointed a Gap Year Ambassador, who will spearhead further efforts to lure gap years to its accommodations. Click for more details about this campaign.

Hotel loyalty programs are commemorating the build-up to peak travel season, with a host of Spring promotions. It’s a bonanza of discounted and free stays, attraction team-ups, points and miles offers, and gratis gift cards. Click for specifics.


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