INFOGRAPHIC: How Are Hotel Loyalty Program Members Using Points?
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Free nights are the most popular reward among IHG Rewards Club members.
According to a recent infographic released by the InterContinental Hotels Group (IHG), reward nights top gift cards and merchandise when it comes to the top categories for loyalty point redemptions.
Meanwhile, electronics are easily the most popular form of merchandise, with more than 80 percent of non-reward night point redemptions comprising retail gift cards and electronics.
Interestingly, tablets are the most preferred electronic device when it comes to cashing in on merchandise. However, when redeeming points for gift cards, most tend to select gift cards to coffee shops or home improvement stores.
In all, IHG Rewards Club members purchased 120,000 gift cards using points last year.
Beyond reward nights, gift cards and tablets, there are a handful of extravagant redemptions available to IHG Rewards Club members, including rare cars and once-in-a-lifetime trips.
Take a closer look at IHG's infographic to see how exactly how members are using their points.
More by Patrick Clarke
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