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Honeymooners are traveling to more destinations in a shorter period of time than ever before, according to a recent study conducted by Starwood's Westin Hotels & Resorts in partnership with StudyLogic.
The survey of more than 4,000 non-single travelers from the U.S., Canada and Mexico revealed that newlywed couples are going about their honeymoons much differently than they did even just five years ago.
"Statistically, people are getting married later in life and, more often, have the flexibility to travel as a couple before the 'big day;' so what couples are looking for in a honeymoon has changed dramatically - from travel dates and ideal destinations to their desire to keep their wellness routine intact," said Westin's vice president of brand management Bob Jacobs in a statement.
Multiple Destinations
The study found that the number of couples who have visited multiple destinations on their honeymoon has doubled, increasing from 35 percent five years ago to 70 percent today.
Of the destinations, Canada and the U.S.'s western region have emerged as favorites, with North American honeymooners' travel to Canada tripling in the last five years and their travel to the Western U.S. quadrupling over that time.
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Meanwhile, North Americans' honeymoon travel to Europe has dropped by nearly half, the study found.
A Focus on Wellness
According to Westin's survey, eight out of 10 respondents indicated that they were more active and conscious of their health during their honeymoon than at home. What's more, more than four in 10 (44 percent) said they would prefer to be even more active if given another shot at their honeymoon.
The popularity of the spa has a lot to do with that.
"Fifty percent of couples say it makes their honeymoon more memorable," added Jacobs, referring to the spa.
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He said that "40 percent of honeymoon travelers are also running as a way to decompress, disconnect and be a tourist at the same time."
You can view more of the study's findings via the infographic below courtesy of Business Wire.
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