Last updated: 02:30 PM ET, Mon February 22 2016

Jerusalem Hotel to Reward Guests for Conceiving on Leap Day

Hotel & Resort | Patrick Clarke | February 22, 2016

Jerusalem Hotel to Reward Guests for Conceiving on Leap Day

A luxury hotel in Jerusalem has launched a special Leap Year offer designed to reward traveling couples for getting busy on leap day.

The City of Peace's Hotel Yehuda is offering a pair of memorable experiences to the first two couples who conceive a child while staying at the four-star hotel on February 29, 2016.

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The first two couples who can prove conception occurred at the hotel on leap day via a doctor's note will receive a free bris, bar or bat mitzvah and wedding. Combined, the events are valued at more than $102,000, the Jerusalem Post reported

Agency 23's chief creative officer Yossi Tzarfati said the peculiar campaign celebrates leap year's double entendre, noting that in Hebrew leap year refers to a pregnant year.

"So, the idea was: Come to our hotel on February 29, and if you should get pregnant there that day, nine months later we will give the first two [winners] — who meet the terms with proper certification proving the pregnancy actually occurred on Feb. 29 — a whole NIS 400,000 ($102,400) package that includes a bris, bar mitzvah and wedding itself," Tzarfati told the Post.

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Tzarfati said the campaign, which was launched this past Friday, has already worked wonders, generating tons of buzz and contributing to the hotel having booked half of its available rooms for leap day.

Travelers interested in Hotel Yehuda's offer can book a standard room for leap day for as little as $175. That rate includes a free breakfast buffet and complimentary Wi-Fi service.

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