Joie de Vivre to Debut Its First South Beach Hotel This Summer
Late this summer, Joie de Vivre will mark its East Coast debut with the opening of The Hall in South Beach, a destination it believes is ideally suited to its clientele, which place a high premium on authentic travel experiences.
“South Beach has all of the elements that make for a perfect Joie de Vivre hotel, but first and foremost, it has a rich and great story,” said Caroline Dyal, general manager of the 164-room boutique hotel, which is set in three Art Deco buildings. “Through the use of playful design elements and experiences rooted in local culture, all Joie de Vivre hotels tell a story.”
South Beach’s story, she said, is steeped in the destination’s Art Deco architecture, Latin and Caribbean culture, and relaxed beach lifestyle. “All of these influences, which have been distilled into The Hall, made South Beach an easy and natural fit for the brand’s East Coast expansion plans,” she said.
Joie de Vivre collaborated with Robert McKinley, who was responsible for the design of The Surf Lodge Ruschmeyer’s in Montauk, N.Y., to execute its design vision for the property.
“The Hall speaks to a youthful and bold generation that has a deep appreciation for the heritage and tradition of an older culture but that is equally passionate about contemporary experiences and design,” said McKinley, principal of Robert McKinley Creative Services. “This was our guiding vision for The Hall, and through this interesting juxtaposition of new and old – infused with all things beach – we have created an experience that is in a class of its own.”
Guestrooms will be appointed in colors of mint green and orange, and will feature original hardwood flooring, reclaimed furnishings and photography of Scott Rudin, who is known for his beach-related images.
One of the hallmarks of the property will be what Joie de Vivre is billing as a “beachside village” set on 1.4 acres. “The space – with its Olympic-sized pool and backyard bar and outdoor lounge – certainly lends itself to those who want to come to South Beach, grab it with two hands and live the most out of their stay at an accessible price point,” said Dyal.
The Hall will also feature distinctive, beach-themed culinary offerings, with the help of chef and restaurateur Spike Mendelsohn, who is overseeing its dining concepts.
Sunny’s, a courtyard restaurant open for breakfast, lunch and dinner, will pay tribute to seaside cafes and beach bars around the globe. “Some of the best meals I recall, both as a child and adult, were those devoured after a long day at the beach,” said Mendelsohn, who has appeared on Bravo’s Top Chef television series. “There is something about pulling up to a snack shack with wrinkled fingertips, salty hair, and a soggy beach towel and biting into a mouth-watering lobster roll that leaves you feeling absolutely sated and complete, as if your day has somehow come full circle. This is precisely the ethos behind all dining concepts at The Hall.”
Entrees at Sunny’s will include such items as the Gulf Coast Grilled Grouper Rueben with Swiss cheese, sauerkraut, Thousand Island and Cajun seasoning on marble rye; the Lifeguard Focaccia Myrtos Beach-Style with cherry tomatoes, feta, dried oregano and Greek olive oil; and the Jersey Shore Pork Roll Breakfast Sandwich with ham, American cheese, a sunny-side up egg and root vegetables.
Mendelsohn is also responsible for a pizza menu that will change seasonally at Campton Yard, The Hall’s backyard bar and lounge, which is equipped with a brick oven.
Joie de Vivre is a unit of Commune Hotels & Resorts, which also manages and operates Thompson Hotels and tommie.
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