Karisma Continues to Expand at a Rapid-Fire Pace
PHOTO: The Karisma El Dorado Maroma will soon incorporate over-the-water suites as party of a companywide $125 million investment. (Courtesy of Karisma Hotels & Resorts)
Karisma Hotels & Resorts continues to accelerate its growth, investing well over $125 million in expansion over the next two years alone.
The company, however, has plans to expand well beyond 2017. “By 2020, with the ongoing support of our valued partners and the continued patronage of our loyal guests, Karisma Hotels & Resorts will fulfill its dream of owning and operating 30 resorts around the world,” said Mandy Chomat, who was elevated from the position of vice president of sales and marketing to executive vice president in a recent slate of company-wide promotions. “We’re preparing for worldwide growth.”
In the nearer term, the $125 million investment incorporates the unveiling of the Nickelodeon Hotel in the Dominican Republic, and the debut of El Dorado Seaside Suites and over-the-water suites at El Dorado Maroma in Mexico.
“Nickelodeon Hotels will represent the first and only international hotels for Nickelodeon, one of the most globally recognized and widely distributed multimedia brands for kids,” said Chomat. “The milestone deal includes plans to debut Nickelodeon Hotels with the opening of Nickelodeon Punta Cana in the Dominican Republic in late 2016, which broke ground in May.”
In all probability, the Nickelodeon brand will expand beyond the one resort in Punta Cana. “We’re looking at the Riviera Maya for another Nickelodeon Hotel,” Chomat said.
The partnership to create Nickelodeon hotels is not the only partnership that Karisma has fostered with Viacom, Nickelodeon’s parent. This summer, Karisma is also kicking off the Nickelodeon Experience program for kids at the Azul Beach Hotel, Azul Sensatori Hotel and Azul Fives Hotel in the Riviera Maya.
In Mexico, the adults-only El Dorado Seaside Suites is scheduled to open in November, featuring swim-up suites with direct access to the main swimming pool and infinity suites with pools on the second to sixth floors.
The property is adjacent to the former El Dorado Seaside Suites, which is being transformed into the Sensimar Seaside Suites, a TUI-branded hotel targeted to Europeans that will continue to be managed by Karisma. “Guests of both properties will have access to all culinary offerings, restaurants and bars, presenting a total of 20 dining choices. El Dorado Seaside Suites guests will also have access to the Mayan-themed N’aay Spa, the largest in all of Riviera Maya,” Chomat said.
The new over-water suites at El Dorado Maroma, meanwhile, are scheduled to open in the first quarter of next year, and will feature their own restaurant and spa. Earlier this year, the suites, restaurants and bars from Generations Maroma were incorporated into El Dorado Maroma. “We needed more space for accommodations and facilities for the more discerning El Dorado Maroma clients,” said Chomat. “They wanted more.”
Karisma’s Generations Riviera Maya, which is adjacent to El Dorado Royale and El Dorado Casitas, and caters to multi-generational families, has flourished since its debut last year. The company is currently evaluating its options for the brand’s expansion either next year or in 2017, Chomat said.
In the end, Chomat attributes Karisma’s success to a number of factors.
“We are continuously looking for opportunities to better serve our guests with experiences they will enjoy – like our Jackson Family Wine and Canadian Beef Culinary Series, and our partnership with Nickelodeon for the newly launched Nickelodeon Experience and the forthcoming Nickelodeon Hotels,” he said. “We also have a top-notch team in place that is consistently evaluating the needs of the travel market and acting quickly to evolve our offerings to meet and exceed what our customers are looking for.”
In large part, though, Chomat believes agents have played a key role in the company’s success. “We attribute Karisma’s success to our travel agent support,” he said.
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