Karisma, Viacom Unveil Nickelodeon Hotels
A partnership between Karisma Hotels & Resorts and Viacom International Media Networks has resulted in the creation of Nickelodeon Hotels, a new brand designed for families. Its first property is slated to open in the Dominican Republic’s Punta Cana late next year, with a second hotel scheduled to debut in Mexico shortly thereafter.
The announcement of the new hotel brand follows on the heels of a partnership between the two companies that will introduce a Nickelodeon-themed kids program to Karisma’s Azul Beach Hotel, Azul Sensatori Hotel and Azul Fives Hotel in the Riviera Maya this summer.
“We are ecstatic to partner with Viacom International Media Networks on the creation of Nickelodeon Hotels, a collection that will embody our shared commitment to deliver family-friendly experiences that are as fun as they are unforgettable,” said Mandy Chomat, vice president of sales and marketing at Karisma Hotels & Resorts.
While Karisma has yet to disclose specifics on the hotel, what is known is that they will incorporate the company’s signature Gourmet Inclusive concept, featuring high-caliber cuisine and one-of-a-kind a la carte dining experiences.
The hotels, of course, will place a heavy emphasis on Nickelodeon programming, with kids having the chance to regularly interact with such characters as Dora the Explorer, SpongeBob SquarePants and the Teenage Mutant Ninja Turtles throughout their stays.
“Our agreement to develop Nickelodeon Hotels with Karisma Hotels & Resorts gives us an opportunity to expand upon our existing partnership and to provide an all-encompassing Nickelodeon-style experience that the entire family can engage in and enjoy,” said Gerald Raines, senior vice president, Global Nickelodeon Recreation Partnerships.
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