Marriott 2014 Annual Report Showcases Accomplishments
PHOTO: Marriott Port-au-Prince Hotel created 200 jobs for local Haitians. (Photo by Brian Major)
Marriott International recently released its 2014 Annual Report, highlighting its accomplishments during the calendar year.
And, naturally, as a major hospitality company that is in tune with today’s travel trends, Marriott made sure its report was mobile-friendly.
In 2014, Marriott signed agreements for more than 650 hotels (100,000 rooms), the most deals ever signed in the company’s history. By the end of 2014, Marriott boasted more than 4,100 properties in its portfolio (714,765 rooms) across 18 brands in 79 countries around the world. The company’s revenue for the year also totaled $14 billion, aided by more than 360,000 employees (managed and franchised properties). The company boasted more than 49 million Marriott Rewards loyalty program members entering 2015.
Growth for the company was also significant across the Americas, Asia Pacific, Europe and Middle East & Africa regions, particular in the Americas and Asia Pacific.
By the end of 2014, Marriott featured more than 3,400 open properties across 13 brands in 25 countries in the Americas. On top of that, the company has more than 1,000 hotels currently in development. Major hotel openings in the Americas included JW Marriott Santa Domingo (Dominican Republic) and Renaissance Santiago (Chile).
The Asia Pacific region is another focus area for Marriott. The company has 245 hotels in development in the region and currently features 173 properties across nine brands in 11 countries. Major property openings included Pier One Sydney Harbour, Autograph Collection; JW Marriott Dongdaemun Square Seoul; Shanghai Marriott Hotel Parkview; and Osaka Marriott Miyako Hotel.
Overall, Marriott had more than 1,400 properties (240,000 rooms) under development by the end of 2014.
The millennial-minded brands AC Hotels by Marriott and Moxy Hotels are worth watching.
AC Hotels by Marriott opened its first hotel in the U.S. in November 2014, AC Hotel New Orleans Bourbon, adding to its 77 hotels in Spain, Italy, France and Portugal. The brand is gearing up for openings in Chicago, Miami, Kansas City and Washington D.C.
Moxy Hotels opened its first hotel, Milan Malpensa, in September 2014.
Marriott expects the number of its hotel rooms (gross) to grow by 7 percent in 2015.
Marriott also appears to be keeping up with the times when it comes to technology.
Marriott’s year-end report noted, “Our strong Marriott Rewards and The Ritz-Carlton Rewards guest recognition programs and our information-rich and easy-to-use Marriott.com website and mobile app are also integral to our success.”
Marriott.com experienced an average of 50 million visitors each month in 2014, making it one of the largest online retail sites in the world. It made over $10 billion in gross room bookings in 2014. The site was enhanced with design and usability improvements during the calendar year.
Mobile check-in and checkout is also now available throughout Marriott’s entire portfolio.
Beyond that, Marriott operates 15 hotel reservations centers—nine in the U.S. and Canada, and six abroad.
Marriott’s focus on sustainability and its creation of jobs worldwide also bear mentioning.
Marriott’s opening of Marriott Port-au-Prince Hotel created 200 jobs for local Haitians, and The Marriott Marquis Washington D.C. is one of the largest hotels in the U.S. to earn LEED Silver certification (based primarily on energy savings, water efficiency, CO2 emissions reduction and improved indoor environmental quality).
For more Hotel & Resort News
More by Ryan Rudnansky
Get Travel Deals and Travel News
Recent Travel Opinions
Features & Advice
Airlines & Airports
Destination & Tourism