Just in time for March Madness, Marriott International announced Thursday that it will become the official National Collegiate Athletic Association (NCAA) corporate partner across all 90 NCAA championships.
In becoming the "Official Hotel Partner of the NCAA," Marriott has been granted marketing, media and activation rights for all of the NCAA's championships, including the NCAA Men's and Women's Final Fours in Phoenix and Dallas this spring.
Through the multi-year alignment with the NCAA, Turner Sports and CBS Sports, Marriott will be able to offer unique tournament experiences exclusively to its guests and loyalty program members.
Marriott will tip off the partnership by offering the Ultimate Men's Final Four Weekend Experience to Marriott Rewards and Starwood Preferred Guest (SPG) members, who can use their points to bid on the trip through Marriott's Experiences Marketplace or SPG Moments.
The package includes tickets to the next month's Final Four and National Championship Game, VIP access to Final Four weekend events, accommodations at the JW Marriott Scottsdale Camelback Inn Resort & Spa and transportation to and from all weekend events in Phoenix.
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"We welcome Marriott International as the Official Hotel Partner of the NCAA and look forward to working with its numerous hotel brands that will provide our student-athletes, coaches, athletics administrators and fans with high-level hospitality and service during NCAA championships and events," Dan Gavitt, NCAA senior vice president for basketball, said in a statement.
In his own statement, Marriott's chief sales and marketing officer for the Americas Steve Heitzner said "as a global hotel company, we have long been passionate about sports and their power to transform and connect. Across our 30 distinct hospitality brands, we provide unparalleled variety to suit every traveler's needs, and through our partnership with the NCAA, we look forward to creating memorable experiences for students, alumni, fans and families."
Travelers can visit ncaa.marriott.com beginning March 12 to learn more details about Marriott's collaboration with the NCAA.
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