Marriott Breaks Ground on First-Ever Triple-Branded Hotel
PHOTO: A rendering of Marriott's first triple-branded hotel slated to open in Nashville mid-year 2018 (photo courtesy of Marriott International).
Marriott International has officially broken ground on its first-ever triple-branded hotel in Nashville's SoBro neighborhood.
The 470-room, $137 million project will be comprised of an AC Hotels by Marriott, SpringHill Suites by Marriott and a Residence Inn by Marriott.
The 21-story hotel is scheduled to open in mid-2018.
One wing of the L-shaped building will house a 209-room AC Hotel, while the adjoining wing will feature a 125-room SpringHill Suites and a 136-room Residence Inn.
"Marriott continues to grow its multi-brand portfolio, as these projects offer a myriad of benefits to both our development partners and our guests," said the company's Executive Vice President and Global Chief Development Officer Tony Capuano in a statement. "Developers can target multiple consumer segments while benefitting from significant construction and cost synergies."
"Hotel guests are offered a wider range of options to serve all of their travel needs," added Capuano.
In a statement, Nashville Convention & Visitors Corp. President and CEO Butch Spyridon said the "project couldn't come at a more perfect time."
"It is no secret that Nashville is in need of additional hotels room."
In addition to providing guests with more options in one place, Marriott's first tripled-branded offering and similar projects benefit guests seeking more extensive amenities.
Upon completion the SoBro project will boast a pool and a fitness center as well as conference and meeting spaces.
While the triple-branded hotel is a first, Marriott is no stranger to combining brands in one building. After all, the Bethesda, Maryland-based company boasts more dual-branded hotels than any other company in the world with 52 dual-branded hotels open, 84 approved and 32 under construction.
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