Marriott Continues Aggressive Expansion Plan in Asia
The major international hotel companies continue to show ability in adjusting to shifts in global economies. Marriott International, for example, will open on average one Asian hotel every eight days over the next three years.
Marriott plans to more than double its footprint in Asia over the next three years, reaching 330 hotels and 96,000 rooms scattered across 16 different countries. Right now it has 186 hotels in its signed pipeline, more than 135 of which it expects to open in that three year window.
Marriott will open six hotels in Asia this month in its Ritz-Carlton and JW Marriott brands. Many of the new openings are taking place in secondary cities. The new Ritz-Carltons will be in Chengdu, Tianjin and Bangalore this month, while new JW Marriotts will open in Hanoi, Bangalore and Delhi. Marriott brands in Asia include Bulgari Hotels & Resorts, Ritz-Carlton, JW Marriott, Renaissance, Autograph Collection, Marriott Hotels, Courtyard and Marriott Executive Apartments.
Marriott sees potential for all of its brands in Asia, though it’s planning 50 hotels under its flagship Marriott brand alone in the region during the next few years. Last week it introduced the Fairfield by Marriott into India and will open an EDITION in Bangkok in 2016. Fairfield is a significant new brand launch for the company, with 12 hotels signed for India, and additional properties under construction in Indonesia and Nepal.
“We are seeing development across all the countries we are currently present in - including great growth in Japan,” said Arne Sorenson, president and CEO of Marriott International. “We are also entering new markets in Asia, having recently signed hotels in Nepal, Sri Lanka and Bangladesh. China remains our biggest market in the region with 64 open hotels and signed contracts for an additional 89 hotels, which will take us to more than 150 hotels in the country in the next three years or so. As a result, we expect to grow our distribution from 16 cities in 12 provinces, municipalities and special administrative regions, to more than 50 cities in 26 provinces, municipalities, autonomous regions and special administrative regions by 2016.”
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