Last updated: 07:00 PM ET, Tue November 29 2016

Marriott Continues Latin America Expansion with Four Mexico Hotels

Hotel & Resort | Dawna L. Robertson | November 29, 2016

Marriott Continues Latin America Expansion with Four Mexico Hotels

PHOTO: The Aloft Cancun, one of four new properties in Mexico for Marriott International. (Photo courtesy of Marriott International)

Marriott International is wrapping up 2016 with a bang as it continues to make an impressive mark in Mexico. During a visit to the country in late November, Arne Sorenson, president and CEO of Marriott International, Inc., announced the signing of four new hotels that enhance an already aggressive expansion strategy in one of the region's key markets.

"We are very excited to continue growing our reach in Latin America with brands as diverse as Renaissance, AC Hotels by Marriott, Westin and Aloft," said Sorenson. "These new projects are driven by a solid increase in the demand for business and leisure travel to this dynamic part of the world.” Sorenson adds that the move reaffirms Marriott’s commitment to delivering high-quality hotel development projects and “maintaining investor confidence in our innovative brands."

Full Service Brands on the Rise

In the full-service segment area, The Westin Puebla will bring the brand’s innovative wellness philosophies to one of the oldest cities in the region when it opens in the second half of 2018. Currently under construction, two additional Westins will roll out in Cozumel and Monterrey during 2017 and 2018, respectively.

As with all Westin Hotels & Resorts properties, these newbies will embrace “For a Better You” initiative through the six pillars of Well-Being – Feel Well, Work Well, Move Well, Eat Well, Sleep Well and Play Well. These pillars play out via nutritious SuperFoodsRx, iconic Heavenly Bed, the innovative workspace Tangent, and super convenient RunWESTIN and Westin Gear Lending with New Balance.

The 142-room Westin Puebla will be located in the heart of Puebla’s vital Angelopolis commercial, residential and business development.

Those visiting for business or pleasure can devote leisure recreational time to:   

  • Visit downtown Puebla’s The Rosario Chapel that’s considered by many as the “eighth wonder of the world”
  • Check out Palafoxiana Library, Casa de Alfeñique Museum, City Hall, Amparo Regional Museum and Cholula
  • Learn how to prepare the authentic mole poblano that originated in Pueblo   
  • Attend a Sunday mass in the magnificent Cathedral of Puebla with its monumental organ
  • Trace Mexico’s history in the forts of Loreto and Guadalupe 
  • Shop for authentic Talavera pottery, crafts and antiques
  • Take an evening stroll to discover Angelopolis’ variety of cafes, bars and nightclubs
  • Go to the Plazuela de los Sapos (Square of Toads) for traditional mariachi music

In conjunction with Grupo Diestra, Marriott's largest full-service franchise partner in the Latin America and the Caribbean, the company will debut its Renaissance Hotels brand in Mexico with the 180-room Renaissance Cancun. The new-build property will break ground within the 800-acre Puerto Cancun master-planned development that’s situated between Cancun's downtown and Hotel Zone.

Encouraging guests to “Live Life to Discover,” the Renaissance brand distinguishes itself with each hotel being unique. Playing up the location, each features expert Renaissance Navigators who assist guests in discovering local flavors and activities. Signature LIVE at Renaissance entertainment events are designed to showcase emerging talent in music, the arts and cuisine.  

With a 270-acre ecological reserve and an 18-hole Tom Weiskopf golf course already open for play, the development will eventually encompass full beach access, a 200-slip marina, clubhouse with spa, family areas, some 5,000 residential units, plus 115 retail outlets, restaurants and cinemas.

Golfers take note. Weiskopf’s Puerto Cancun Golf Club layout carefully incorporates sand traps along well-manicured greens, and utilizes the shoreline and marina as hazards on several holes – including the par-four 14th that plays parallel to the beach. The memorable final hole of this 7,107-yard layout wows with a green located on an island in Puerto Cancun’s main canal.

Building Momentum in the Select-Service Segment

Marriott’s select-service segment in Mexico continues thriving with the highly anticipated premier of Aloft Puebla and AC Hotel by Marriott Monterrey.

Joining two existing Aloft hotels in Cancun and Guadalajara when it opens in late 2018, Aloft Puebla will bring the brand’s vibrant style, technology and innovation to Angelopolis. It’s apparent that Marriott is keen on the area since the company is also bringing The Westin Puebla to that same neighborhood.

Shining with its fresh approaches, the Aloft brand is designed for the “always on” generation of travelers seeking modern style and a tech-forward experience. The property will deliver 100 loft-style guest rooms fully equipped with brand amenities such as free Wi-Fi connection, SPG Keyless and Bliss bathroom amenities. Additional touches include the Re:charge brand gym and Re:fuel cafe serving breakfast and lunch.

On the heels of introducing it first Mexico property in Guadalajara in August, AC Hotel by Marriott Monterrey will expand Marriott’s lifestyle brand within the mixed-use Distrito Armida project in the city’s high-end Valle Oriente neighborhood. Situated in the southeastern edges of San Pedro Garza Garcia, Distrito Armida will roll out in phases with the hotel, entertainment, retail and attractive outdoor spaces. 

Celebrating the beauty of classic-modern design rooted in a European spirit and Spanish tradition, AC “caters to the creativity, passion, and entrepreneurial spirit of a new generation of travelers.”

Based on the belief that purposeful design enhances a traveler’s life, AC Hotels avoids the unnecessary via thoughtfully designed experiences that elevates a stay and helps guests focus on what they deem as personally relevant. As a result, patrons are exposed to only what they need without paying for what they don’t.

The sophisticated yet unpretentious style plays out through innovative beverage and food programming with locally inspired experiences for both guests and locals.

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