Marriott Launches Campaign, Contests for Super Bowl 50
Photo courtesy of Thinkstock
As the 2015-2016 NFL campaign kicks off, Marriott International is launching a Super Bowl 50 campaign that includes chances for guests to win once-in-a-lifetime fan experiences.
Marriott Rewards, Marriott’s loyalty program, is offering the “50 to 50” sweepstakes, where the winner will be able to take a group of 50 friends to Super Bowl 50. The trip includes flights, hotel, tickets to the game and a VIP weekend experience.
On top of that, the Courtyard by Marriott brand, the Official Hotel of the NFL for the past four years, will hold the “Suite Stadium Contest.” Through a series of social media challenges (running until November), the winner of the contest will be able to bring three guests to Levi’s Stadium, where they will proceed to stay overnight before the Big Game at a suite-turned-Courtyard guest room. That includes tickets to Super Bowl 50 and flights for all.
“The NFL is the powerhouse of professional sports, and our long-standing sponsorship gives us an opportunity to tap into a passionate group of travelers, bringing the breadth and depth of our brand offerings to fans,” said Karin Timpone, global marketing officer of Marriott International. “Similar to our relationships with global leaders in the music and entertainment industry, our NFL sponsorship represents the company’s ongoing effort to bring exclusive and memorable experiences for our guests and the 52 million members of our Marriott Rewards program.”
“Marriott provides unique and interactive experiences that have resonated with football fans across the country,” added Renie Anderson, senior vice president of sponsorship for the NFL. “We are pleased to work with Marriott to reach our fans in authentic and innovative ways, especially leading up to Super Bowl 50.”
Marriott Rewards members can enter today for a chance to win the “50 to 50” sweepstakes through November 30, and non-members can sign up for Marriott Rewards, which is free to join. Visit the Marriott Rewards Facebook page for more information and follow the conversation with #50to50. The sweepstakes is available to residents of the United States, Canada (excluding Quebec) and the United Kingdom.
For more information on the Suite Stadium Contest, visit Courtyard.com and follow the conversation with #SuiteSB50Contest.
Courtyard will also be going on a “Journey to Super Bowl 50” road trip that travels through NFL markets across the country before reaching its final stop in San Francisco. Courtyard will bring NFL-themed games, NFL legend appearances, samples from the brand’s Bistro and special connections to brand contests and Marriott Rewards gifts along with it.
In addition, Marriott Rewards will provide an interactive Football Challenge at the “NFL on Regent Street” fan fest event on Oct. 24 in London. Special VIP guests will make surprise appearances, while Marriott Rewards will also offer chances to enter the 50 to 50 sweepstakes. A few lucky Marriott Rewards members will also be invited to watch the Jacksonville Jaguars and Buffalo Bills clash at Wembley Stadium from a private suite on Oct. 25.
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